This includes planning and executing digital and traditional marketing campaigns, organising events with partners and local institutions, leading our local social media strategy and collaborating with the local Programming and Distribution teams on content marketing.
* Develop marketing strategy and priorities for UK and Ireland, and contribute to growth in collaboration with MUBI’s ‘Director of Marketing, UK and Ireland’
* Lead on our platform content marketing strategy – facilitating brainstorms, identifying priorities and opportunities, and overseeing campaigns from start to finish
* Initiate ideas for new partnerships and marketing activities to grow MUBI’s profile and subscriber base, going beyond cinephiles to develop activations targeting new audiences
* Identify trends and dynamics in the local SVOD market, film industry, pop culture and the evolving digital landscape
* Work closely with in-house teams – our creative team to develop creative marketing assets, our comms team to promote our events and programming, our global digital marketing team on paid digital acquisition campaigns, and support our releases marketing team on theatrical marketing campaigns
* Organise and manage screenings and events to promote our marketing campaigns
* Manage relationships with key external contacts (partnerships, brands, influencers)
* Develop marketing copy for website, email, and other comms
Person specifications
* Experience developing consumer-facing brand marketing strategies, and planning and executing campaigns, with particular knowledge/understanding of UK/IE audiences
* Strong grasp of today’s streaming landscape dynamics in the UK and Ireland and globally
* Passionate about arthouse and independent film, and knowledgeable of the British and Irish independent film sectors
* 7 years of experience working for an entertainment, lifestyle or technology brand
* Team player who enjoys working collaboratively with cross-functional counterparts
* Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
* A confident and effective communicator with strong writing skills
* Creative thinker with lots of ideas, and willingness to look past easy answers to find the best solution to any problem
* Analytics-driven mindset, with ability to determine appropriate KPIs, measure and evaluate campaign effectiveness, and optimize accordingly
* Impeccable attention to detail and highly organized
* Confident managing a substantial budget and using resources efficiently and savvily
The closing date for this position is 20/07/2025 at 23:00
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