Web Content & CRO Specialist - 12 month FTC
We are looking for a Web Content & CRO Specialist to join our team on a 12-month fixed-term basis.
You will manage and implement both executional and strategic initiatives on our public-facing consumer website, experian.co.uk, optimising the user experience and supporting business growth through digital strategies.
Responsibilities
* Help manage important customer journeys across experian.co.uk, handling daily requests for new content production, updating live content, and delivering optimisation tests to improve page performance.
* Provide regular updates and analysis on the performance of webpages and end-to-end journeys; report important conversion and engagement KPIs, heatmapping insights, and session replay findings.
* Lead the delivery of the A/B testing roadmap across core paid media journeys; attend Agile ceremonies, define test briefs, manage development tickets, and conclude tests with analysis reports.
* Work with Acquisition, CRM, and Product teams to ensure the entire customer journey is seamless, relevant, and optimised; align on campaign goals, messaging, and landing page experiences, and share insights to improve engagement, education and conversion across channels.
* Partner with Content and SEO teams to plan and implement their content roadmap for experian.co.uk.
* Partner with the Product team on long‑term enhancements to ensure new features are effectively represented on experian.co.uk.
Qualifications
* Experience in an eCommerce or website management role.
* Experience collating and analysing data and producing insights.
* Experience with customer journey optimisation and conversion rate improvement.
* Proficiency with analytics tools (e.g., GA4) and heatmapping/session replay tools.
* Knowledge of A/B testing methodologies and experience managing test roadmaps.
* Good understanding of different marketing channels (SEO, Paid Media, CRM) and how they impact website performance.
* Experience using Jira or similar ticket management software.
* Basic HTML/CSS knowledge and familiarity with SEO principles and best practices.
* Exposure to tools such as Optimizely, Hotjar, or similar.
Benefits
* Hybrid working – 40% office based.
* Great compensation package including discretionary bonus.
* Core benefits: pension, bupa healthcare, sharesave scheme and more.
* 25 days annual leave with 8 bank holidays and 3 volunteering days, plus the option to purchase additional leave.
Experian is proud to be an Equal Opportunity and Affimative Action employer. We support all individuals regardless of gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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