We are looking for a driven and experienced Senior Marketing Executive to join the team working on the Digital Accountancy Show.
Are you a confident marketeer who is ready to take a step up in responsibility and influence?
This role requires three key personality traits: clear and concise communication skills, a methodical approach to delivering campaigns, and a curious mind.
This is a full‑time, hybrid role based in Twickenham with three days on site per week and the flexibility to work from home two days per week.
The Ideal Candidate
* Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance.
* Confident communicator who can influence cross‑functional teams and explain complex concepts with clarity.
* Experience with budget management.
* Analytical mindset with hands‑on experience using CRM, marketing automation, and analytics platforms.
* Methodical project manager who thrives on deadlines, detail, and continuous optimisation.
* Curious self‑starter who actively listens to customer challenges and translates them into actionable marketing initiatives.
* Strong copywriting, content development, and project management skills.
* Ability to work in a fast‑paced, results‑oriented environment.
Role Responsibilities
Marketing Strategy & Campaign Development:
* Execute comprehensive marketing strategies for Digital Accountancy Show.
* Manage the full marketing lifecycle, from concept through delivery, including audience targeting, content creation, onsite event execution, and post‑campaign analysis.
* Collaborate with event stakeholders, sales teams and sponsors to ensure alignment on goals and messaging.
Digital Marketing:
* Lead the development and optimisation of digital campaigns (email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement.
* Oversee the management of event websites, ensuring regular updates and optimisation for SEO, user experience, and lead generation.
Content Creation & Management:
* Develop compelling and engaging content tailored to the event’s target audience, including promotional materials, press releases, blogs, and case studies.
* Collaborate with external agencies and freelancers to produce high‑quality creative content.
Data‑Driven Decision Making:
* Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.
* Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.
Stakeholder Management:
* Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations.
* Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience.
Budget Management:
* Track the marketing budget, ensuring spend aligns with strategic priorities and delivers a strong return on investment.
Benefits
* Birthday day off
* Flexible working, including hybrid options
* Enhanced family pay (maternity & paternity)
* Cycle to work scheme
* Interest‑free travel loans
* Free online academy for professional development and upskilling
* Specialist external performance coach services for all employees
* Employee assistance programme
* 24/7 access to virtual GP service
* Long service awards
* Pension and salary‑sacrifice options
* Life cover
* Group income protection
* Fully stocked beer & wine fridge in the office
* Regular company socials throughout the year
We understand that applicants can be put off applying for a job if they feel they don’t fit all of the requirements. If you are excited about working for us and have most of the skills and experience we’re looking for, please apply. We are passionate about fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
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