As eStore Trading Manager, you will be responsible for driving the commercial performance of the European subs across all online sales channels. This role requires a deep understanding of eStore performance, the ability to identify drivers of success and underperformance, and the skill to collaborate with local subsidiaries to implement effective growth strategies. You will be the main point of contact for the Subsidiary.
* Weekly Trading Calls: Host weekly trading calls with Subsidies. Develop a comprehensive understanding of eStore performance across all online sales channels (DTC, EPP, SMB, Shop App, E-Promoter). Analyse weekly performance trends to understand why performance has increased or decreased, and stay informed on the actions being taken by local subsidiaries to mitigate risks and capitalize on opportunities.
* Root Cause Analysis and Action Planning: Investigate under/over performance across channels to identify root cause. Collect insights from Subs to add context and pinpoint root cause. Collaborate with Subsidiaries to agree on clear and actionable plan to address underperformance and drive improvement, ensuring diligent follow-up on agreed actions.
* SLT Reporting and Feedback Loop: Prepare weekly performance updates to be presented to the Senior Leadership Team. Clearly articulating performance trends, key drivers, and proposed actions. Provide updates to existing actions and progress.
* Quarterly Business Reviews (QBRs): Lead and facilitate Quarterly Business Reviews (QBRs) with local Subsidiaries. Focusing on eStore performance, challenges, and opportunities. Work collaboratively with local teams to agree on strategic actions and ensure consistent follow-up on progress.
* Data-Driven Insights: Utilise data analytics tools and reports to pinpoint performance issues and identify areas for optimization. Formulate clear and insightful questions for local subsidiaries based on data analysis to drive focused discussions and problem-solving.
* Stakeholder Management and Collaboration: Build and maintain strong, collaborative relationships with key stakeholders across various functions both at the European and local levels. Effectively manage these relationships to drive eStore success.
* SKU Rationalization Program Contribution: Actively participate in and contribute to the European SKU Rationalization program. Support subs with implementation, ongoing performance analysis and revenue mitigation plans.
What we need for this role:
* Proven experience (5+ years) in e-commerce trading, online sales management, or a similar role, ideally within a multi-market environment.
* Proven ability to work with and manage/support senior stakeholders, Heads of Departments. Good soft skills essential
* Deep understanding of various online sales channels and their specific performance drivers.
* Strong experience in working with digital data and analysing complex data sets and drawing relevant conclusions/asking questions to understand root cause. Metrics include paid/owned/organic traffic, conversion rates, purchase funnel, customer acquisition cost, sales breakdown by Division and other relevant e-commerce metrics.
* A strong passion for metrics, exceptional analytical skills, and the ability to delve into data details while maintaining a strategic, big-picture perspective.
Nice to Have
Experience working across multiple European markets
Technical Skills with analytical tools:
* Advanced proficiency in Microsoft Excel, including Power Pivot, complex formulas, and Pivot Tables.
* Experience with BI tools, including the ability to navigate and interpret existing reports.
* Competent in using PowerPoint for clear and concise presentations and ability to present to senior audience.
* Proven ability to prioritize tasks effectively, manage deliverables to deadlines, and collaborate successfully with diverse partners across different markets.
* Strong ability to problem-solve independently, take ownership of initiatives, and drive to successful completion.
* Excellent presentation skills, strong verbal and written communication abilities, with the ability to convey complex data insights clearly and concisely.
* High level of attention to detail and a commitment to data accuracy.