Job Description Job Title: Head of B2C Marketing
Location: UK (Flexible, with travel required - To Northampton / London Offices / Nurseries in UK)
Contract Type: Permanent / Full-time
Ideal Candidate: From Veterinary / Care Home / Private Medical / Retail Sector
Salary : £DOE plus car allowance
About Us: Bright Horizons is a leader in the childcare sector, committed to delivering outstanding experiences for our nursery customers. We are seeking a highly experienced and dynamic Head of B2C Marketing to join our team and drive our marketing strategies to new heights.
Role Overview: As the Head of B2C Marketing, you will work in partnership with nursery operations to drive enrolment and retention, leading to income growth and enhanced brand reputation. You will deliver exceptional brand experiences and communications, positioning Bright Horizons as a leader in its sector through customer-first and digitally enhanced strategies.
Key Responsibilities:
Strategic and Brand Development: Create and implement comprehensive marketing strategies for parent recruitment and lead generation campaigns.
Operational Leadership: Oversee national planning frameworks, develop content strategies, a...