We are a Swiss premium sustainable fashion brand (circular design, European production, minimal aesthetic).
We are looking for a researcher to identify high-quality influencers and opinion leaders in Switzerland within:
Sustainable fashion
Circular economy
Premium design & architecture
Swiss design
Conscious lifestyle
Slow fashion
Innovation & future materials
The focus is quality over quantity.
We are not looking for mass-market influencers.
Objective
Create a curated list of relevant Swiss-based influencers who:
Have strong aesthetic standards
Align with sustainability values
Fit a premium positioning
Have authentic engagement
Could realistically collaborate with a small but ambitious Swiss brand
Deliverables
Please provide a structured Google Sheet including:
For each influencer:
Name
Instagram / LinkedIn / TikTok / YouTube
Follower count
Engagement rate (estimated)
Content focus
Audience demographics (if available)
Brand fit explanation (2–3 sentences)
Estimated collaboration cost (if publicly available)
Contact email / agent
Example of a previous brand collaboration
Geography
Switzerland (German & French part preferred)
Optional: Swiss-based creators with international audience
Target Categories
Please research and categorize into:
Micro Influencers (5k–20k)
Mid-tier (20k–100k)
Premium niche experts (designers, architects, sustainability thought leaders)
Conscious founders & startup voices
Athletes with sustainability positioning
Creative directors / stylists
We are especially interested in creators who:
Have worked with sustainable brands
Care about materials & production
Have a clean, modern aesthetic
Value transparency
Not a Fit
Fast fashion influencers
Heavy discount-code influencers
Pure lifestyle influencers without substance
Overly commercial profiles
Accounts with low engagement / fake followers
Research Depth
We expect:
40–60 qualified profiles
Manual research (not scraped generic lists)
Thoughtful selection and explanation of fit
Prioritization of quality over volume
Bonus
If possible, include:
Short insights on Swiss influencer market in sustainability
Estimated collaboration price ranges in Switzerland
Best-performing content formats (Reels, Story, long-form, events)
Ideal Freelancer
Experience in influencer research
Understanding of sustainability & premium branding
Detail-oriented
Strategic thinking
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: Influencer Marketing