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Senior digital analyst

Edinburgh
Tesco Insurance & Money Services
Digital analyst
Posted: 10 November
Offer description

About the role

Serving our customers, communities, and planet a little better every day.

Salary – from £38,000 & Excellent Benefits
Work Level – 2
Location – Edinburgh or Glasgow – Hybrid
Office Attendance – Our roles are hybrid; you should be able to work in our offices 2 days per week.
Closing Date – 18th November 2025

We deal in the personal – from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you're proud of. And that means we always work with heart. Whether we're helping our customers or looking after our people, you'll find warmth and friendliness to everything we do.


What you'll bring

You will lead the end‑to‑end experimentation process—from hypothesis generation to solution delivery. You’ll work across teams to identify business problems, develop robust tests, and deliver measurable improvements to drive our ambition to have a best‑in‑class digital customer experience.


What you'll be doing

* You will develop and own data‑driven Experimentation strategies and roadmaps.
* Work closely with insight, product, commercial and development teams to develop data‑driven experiments to solve business problems and validate opportunities.
* Collect and analyse experiment data, turning numbers into knowledge that drives our strategic objectives.
* Build and report on experiment findings through dashboarding, engaging presentations and compelling reportsli>
* Write robust experiment specification documents, manage tickets & approvals, and QA builds—establishing visibility and quality.
* Understand the organisational policies and procedures along with regulatory codes and conduct, ensuring work aligns to these standards.
* Contribute to the ongoing evolution of the Optimisation function, ensuring we operate with integrity and a growth mindset.
* Support the Digital Experiment Analysts with reporting, Experiment set up and skills development.


What you should have

* Proven experience operating at a high level, either leading small CRO teams or playing a significant role in a larger function.
* Strong digital analytics skills, focused on customer journeys using tools such as Adobe Analytics, Google Analytics etc.
* Extensive experience with the implementation and use of optimisation tools such as Oracle UBI, Optimizely, AB Tasty, VWO etc.
* Experience with content personalisation and targeting.
* Deep understanding of experimentation statistical principles.
* Ability to read and edit HTML, CSS and JavaScript.
* A customer‑first mindset and ability to prioritise high‑impact work.
* Strong communication skills to share insights with technical and non‑technical audiences.


And if you have these, even better

* Previous experience in financial services or a regulated environment.
* Familiarity with tag management systems (e.g. Ensighten, GTM).
* Exposure to agile environments and marketing technologies.
* Line management experience.


What's in it for you?

* Prepare for your retirement with our colleague pension scheme.
* Private healthcare and a virtual GP Service for you and your family 365 days a year.
* Performance‑related annual bonus.
* Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
* Enjoy the benefits of our Colleague Clubcard, enjoy a 10% discount that increases to 15% every payday as an added perk; we’ll give you a second card to share with someone else.
* Benefit from our family‑oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy, and a generous 8‑week paid paternity leave.


A place to get on

* Take advantage of our ongoing learning opportunities and award‑winning training, to help you achieve the job and career you want.
* Take part in our Buy and Earn and Save as your Earn share schemes.


Everyone's welcome

We want all our colleagues to always feel welcome and be themselves. We're committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our business. A diverse business helps us deliver on our purpose to serve our customers, communities and planet a little better every day.


Additional Information

We also know the importance of balancing work with life's other commitments. Please talk to us at interview about the flexibility you need, as we're committed to exploring part‑time and flexible working opportunities at every level of the organisation.


How to apply

We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.

Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch‑ups, planning meetings and more. If you're interested in finding out more about what a career at Tesco Insurance and Money Services looks like, click apply to find out more!

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