Know how to create buzz that turns into obsession? You will be the person who takes a breakthrough personal AI product from a quiet closed beta to something everyone is suddenly talking about — without a big budget, but with complete creative freedom. THIS IS AN EQUITY ONLY ROLE - FULL OR PART TIME - REMOTE About the Role We are an AI company preparing to launch a highly ambitious, game-changing personal AI product, beginning with a closed beta release. This role is a rare opportunity to define how a new AI product enters the world — through creativity, cultural relevance, and smart growth tactics rather than paid spend. You will own how the product is discovered, shared, and discussed across social platforms, search engines, and AI-powered discovery tools. This is a senior, hands-on role for someone who knows how to generate momentum with ideas, not money. The Mission Your mission is to make our product impossible to ignore. You will build anticipation ahead of the closed beta, spark organic growth across social media, and ensure strong discoverability in Google and AI tools such as ChatGPT. You will be expected to lead this work end-to-end, operating with a lean budget and a high bar for creativity and impact. Key Responsibilities Product Launch & Growth Lead the growth strategy for the closed beta launch and early public rollout Design campaigns that drive awareness, waitlists, and early adoption with minimal paid spend Turn early users into advocates, creators, and word-of-mouth drivers Social Media Leadership Own all social media strategy and execution across platforms including TikTok, Instagram, X, Threads, and short-form video channels Create and direct high-performing organic content that is timely, culturally fluent, and shareable Set the content direction, tone, and cadence across all channels React quickly to trends while maintaining a strong and distinctive brand voice Discoverability & AI Search Lead modern SEO strategy to maximise organic visibility in Google Ensure the company and product are discoverable and accurately represented in AI tools such as ChatGPT and other AI-powered search platforms Shape how the product is referenced, described, and surfaced across the wider web Brand & Narrative Define and evolve the company’s public voice and storytelling Translate complex AI concepts into simple, compelling, and accessible messages Maintain consistency and quality across all external communications Performance & Experimentation Run rapid experiments across content formats, hooks, messaging, and channels Track performance closely and iterate quickly based on results Identify what drives organic reach, engagement, and virality, and scale it About You You have a track record of growing brands, products, or accounts organically You understand how short-form and social platforms really work You are comfortable operating with very limited budgets and high expectations You are as happy executing as you are setting strategy You understand how AI is changing search, discovery, and marketing You thrive in fast-moving, ambiguous, high-ownership environments Experience in startups, consumer apps, or AI products is highly desirable, but proven impact matters more than formal credentials. Why This Role You will help launch a genuinely innovative personal AI product You will have full ownership of growth and social strategy from day one You will be trusted to lead with ideas, not spend Your work will be highly visible and directly tied to company success Hiring Status We are actively hiring and looking to move quickly. How to Apply Please share: Your CV Examples of social channels, campaigns, or launches you have led or grown Optional: a short note on how you would generate viral momentum for a new AI product with a limited budget.