As our Brand Activation Manager, you will lead the front end/internal deployment of all Shopper Marketing Campaigns and ensure they are delivered to the customer-facing teams in a consistent, simple, and efficient manner. Your focus will be on leading a best-in-class end-to-end execution process and material to deliver commercial and Brand Growth for Suntory GB&I, enabling our customer-facing teams to be ‘Gemba centric’.
You will develop Shopper toolkits for all campaigns, providing internal and external stakeholders with the right level of information and insight to deliver our Shopper marketing campaigns. You will support the business in creating marketing-leading Brand and commercial plans and support delivering our growth agenda. Ensuring seamless Brand communication to our external-facing sales team will also be part of your role. Additionally, you will lead the short-term (6 months) execution process, ensuring clear and concise communication throughout the cross-functional business.
You will work across a wide variety of functions including Marketing, Sales, Category, CS&P, and Ted, influencing key stakeholders at various levels to ensure optimal planning and superb execution in the market. You will need to translate trends, insights, and market activity into actionable campaigns.
This is a non-customer-facing strategic role that enables other team members to be 10% Gemba-centric by creating collaborative relationships with agency partners, leading flawless execution tracking and processes, and managing internal sign-off procedures. The role also focuses on delivering against customer agendas and needs by integrating a commercial lens, brand plans, and customer perspectives to provide well-rounded, objective recommendations.
YOUR ROLE
1. Lead the creative and management of Shopper Marketing campaigns across the drinks portfolio, including Lucozade Energy, Sport & Ribena.
2. Build strategic and customer-centric execution toolkits for all campaigns, including internal back-office processes.
3. Develop and implement the end-to-end Shopper Marketing execution process, contributing appropriate inputs into the commercial cycle.
4. Lead the tracking and evaluation of each activation campaign, maintaining the master scorecard and providing recommendations for future campaigns based on insights and data.
5. Build and lead the Brand communication platform to facilitate the flow of relevant information to the sales team, providing best-in-class external content.
6. Support the formation and maintenance of effective relationships with Shopper Marketing agencies and Brand Partners.
7. Gather and share best-in-class insights from agencies, suppliers, and retailers.
8. Translate brand, consumer, and shopper insights into shopper activation strategies.
9. Oversee review of all point-of-sale materials, including new technologies and innovations.
10. Support the execution of test & learn initiatives.
WHAT'S IN IT FOR YOU
Suntory is a fast-moving, agile, and entrepreneurial business home to some of the nation's most loved brands. As one of the largest soft drinks companies and a global leader in consumer products, we offer a diverse portfolio of beverages enjoyed worldwide.
WHAT I NEED TO BE SUCCESSFUL
* Preferably, some commercial experience.
Key Competencies and Skills
* Ability to translate insights into action and deliver results.
* Leadership skills across multiple projects and teams.
* Dynamic thought leadership.
* Experience in customer-facing roles.
* Desire to create change and build best-in-class executions.
* High attention to detail.
YOUR FUTURE WITH US
Joining Suntory is about embarking on a career journey, working with inspiring leaders, and having the freedom to dream big. We value work-life balance and support your growth and potential.
OUR DIVERSITY, EQUITY, AND INCLUSION COMMITMENT
We are committed to fostering a diverse, equitable, and inclusive workplace where everyone can bring their whole selves to work. Our recruitment processes highlight our offerings and allow candidates to share their unique skills. We strive to make our interview process inclusive and provide accommodations as needed. Together, we can cultivate a workplace where everyone thrives and contributes to our mission of Growing for Good.
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