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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Bolton, Greater Manchester
Client: House Of Fashion Associates
Location: Bolton, Greater Manchester, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
This role is based in Central Manchester at the Head Office.
We are a D2C basketball brand, reviving the legendary AND1 basketball brand.
We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.
If you are an expert in Paid Social and e-commerce strategy, this is an excellent opportunity to make a significant impact on an iconic basketball lifestyle brand.
What You’ll Do:
* Website Management:
o Oversee e-commerce site development with third-party developers
o Optimize navigation, collections, UX, and product launches
o Coordinate online product drops with inventory & marketing priorities
* Digital Marketing & Paid Social:
o Plan, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest)
o Conduct A/B tests, audience segmentation, and bidding strategies
o Monitor metrics, deliver insights, and manage budgets
o Collaborate with creative/content teams to ensure ad impact
o Provide performance reports & sales forecasts
o Manage marketing calendar and online trading budget
o Stay ahead of trends to optimize campaigns
* Inventory Management:
o Coordinate inventory with merchandising and logistics teams
o Ensure site readiness for key launches and promotions
What You’ll Bring:
* 4+ years experience in e-commerce or digital marketing (sportswear or footwear preferred)
* Proven success in Paid Social advertising: Meta Ads, TikTok Ads, Pinterest
* Deep experience with Shopify/Shopify+
* Proficiency in Google Analytics, Ads Manager, Meta Business Suite
* Strong performance marketing mindset focused on ROI, conversions, and CPL
This job is active and accepting applications until the expiry date.
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