👥 Reports to: Head of Sales
🤝 Works With: Sales, Marketing, Operations, Finance, Field Sales & External Retail Partners 🇬🇧
🛂 Employment Eligibility: Must have full right to work in the UK
Overview
PerfectTed is on a mission to spread positive energy ⚡️— helping people feel energised, focused, and ready to take on the day, without compromise. We’re the UK’s first matcha-powered energy drink 💚 and Europe’s leading matcha brand, redefining what energy should feel like: no crashes, no junk — just clean matcha caffeine. Built by a founder-led team, we’ve become one of the fastest-growing energy and tea brands in the UK 🇬🇧 — and we’re only just getting started.
We’re looking for a High Street National Account Manager (NAM) to own and accelerate PerfectTed’s presence across key high-street and specialist retail accounts, including Holland & Barrett, WHSmith, Boots and similar accounts. This is a commercially accountable role with full ownership of account strategy, JBP delivery, forecasting, promotions, and P&L performance. You’ll be responsible for driving distribution, rate of sale, and profitable growth while acting as the voice of your accounts internally.
At PerfectTed, we live by our core virtues — Progress, Resilience, Intensity, Consistency and Entrepreneurialism(PRICE). If you thrive in a fast-paced, high-growth environment and want real ownership, this role is for you.
Responsibilities
Account Ownership & Growth
* Own and manage PerfectTed’s High Street retail accounts end-to-end, with full P&L responsibility.
* Build and execute Joint Business Plans (JBPs) aligned to PerfectTed’s commercial and brand objectives.
* Drive distribution gains, range expansion, and NPD listings across your accounts.
* Develop strong, credible relationships with buyers and wider account stakeholders.
* Own forecasting, budgeting, and account-level financial performance.
* Manage pricing, trade spend, and promotional mechanics to deliver profitable growth.
* Track and report on rate of sale, distribution, margin, and promotional ROI.
* Identify risks and opportunities, proactively course-correcting where needed.
Promotional Planning & Execution
* Plan and deliver promotional calendars that drive awareness, trial, and ROS uplift.
* Work cross-functionally to ensure flawless execution in-store and online.
* Review post-promo performance and continuously optimise future activity.
Data, Insights & Execution Excellence
* Analyse sales data, shopper behaviour, and market trends to inform account strategy.
* Work closely with field sales to drive in-store compliance, availability and visibility.
* Translate data into clear actions and recommendations for internal teams.
Cross-Functional Leadership
* Act as the key internal lead for your accounts across Marketing, Operations and Finance
* Ensure seamless communication and alignment across teams
* Contribute to wider commercial thinking and best-practice sharing within the team
Qualifications
Must-Haves
* 1-2+ years’ minimum FMCG sales experience, ideally managing high-street or specialist retail accounts 🛍️
* Proven experience owning accounts with commercial and P&L accountability 📉
* Strong understanding of the UK FMCG retail landscape 🏙️
* Excellent analytical skills with strong Excel proficiency 📊
* Confident communicator with strong negotiation and relationship-building skills 🗣️
The Ideal Candidate Is
* Highly commercial and outcome-focused 🎯
* Entrepreneurial, proactive, and comfortable operating with pace and ambiguity 🚀
* Detail-driven but able to think strategically 🤔
* Resilient, adaptable, and calm under pressure 💪
* A team player who thrives in a high-growth, high-ownership environment 🤝
Benefits
* What We Offer
* Competitive salary + benefits 💰
* Significant autonomy and ownership over your accounts 📊
* The opportunity to play a key role in scaling a category-defining brand 🌍
* A fast-moving, ambitious culture where ideas are encouraged and actioned 🏃 ♂️
* All the matcha you can drink ☕💚
Please complete the application form, we can't wait to hear from you!
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