BACKGROUND
Burger Boi is looking for a passionate, creative, and trend-savvy
TikTok-first content creator
with strong design and storytelling skills.
This role is all about
short-form video creation
, spotting and jumping on TikTok trends, and producing
scroll-stopping content
that builds hype, drives engagement, and grows our brand community.
While TikTok will be your playground, you'll also adapt content for Instagram, Facebook, and other key channels — making sure Burger Boi is consistently present across the platforms our customers love.
You'll be at the heart of our Marketing team, bringing our brand personality to life through bold, fun, and highly shareable content.
KEY RESPONSIBILITIES
TikTok & Social Media
* Own and execute a TikTok-first content strategy, creating original, trend-led video content.
* Actively track TikTok trends, sounds, and formats to create reactive and viral content.
* Repurpose TikTok content for Instagram Reels, Stories, YouTube Shorts, and Facebook.
* Build and manage a consistent content calendar with a focus on short-form video.
* Collaborate with the team to produce campaign content that drives brand awareness and sales.
Content Creation
* Be hands-on in filming, editing, and producing daily/weekly content across all social platfroms.
* Confidently shoot behind-the-scenes footage, food prep, customer reactions, and lifestyle content.
* Create fun, authentic, and on-brand content that feels native to TikTok.
* Mix video production with graphics, captions, memes, and motion elements.
Community Engagement
* Interact with followers on TikTok, Instagram & Facebook (comments, DMs, duets, stitches, tags).
* Build an engaged fan base by sparking conversations and encouraging UGC (user-generated content).
* Influencer outreach and collaborations
* Help manage reviews, brand mentions, and community sentiment.
Design & Branding (Supporting)
* Create eye-catching graphics and motion assets to complement video content.
* Maintain brand consistency across all channels and in-store POS.
Reporting & Insights
* Track TikTok and Instagram analytics to monitor engagement and growth.
* Report on content performance and optimise based on insights.
* Provide recommendations for new content formats and creative directions.
WHAT YOU BRING
* 3–4+ years' experience in
content creation & social media
(TikTok essential).
* Proven ability to create
viral or high-engagement TikTok/Reels content
.
* Skilled in video shooting, editing, and storytelling.
* Confident with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).
* A natural trend-spotter with an understanding of Gen Z and youth culture.
* Great eye for humour, storytelling, and brand voice.
* Bonus: Experience in hospitality/QSR, 3D/animation, or influencer collaborations.