Do you love turning data into stories that influence decisions? At Zenith, we are looking for a Web Analytics & Insights Specialist - someone who can go beyond reporting numbers to uncover insights, tell the story behind the data, and influence decisions.
For over 30 years, Zenith has been leading the transition to sustainable vehicle solutions. Today, we are the UK's largest independent vehicle solutions provider, investing £25m in digital transformation and redefining how we support electric vehicle adoptions and sustainable mobility.
This role presents an exciting opportunity to make a visible impact by managing analytics across multiple digital acquisition platforms. From ZenAuto (B2B leasing) to our company car portal and corporate leasing platform (B2B), each platform with its own unique audience, data, and challenges. Additionally, you will be integral to a high-profile initiative that directly contributes to Zenith's performance and sustainability objectives - shaping the analytics for our newly launched secondary leasing product, providing you with scope, variety and visibility.
This is a fantastic chance to gain insights into behaviour across both B2B and B2C journeys and driving decisions that affect thousands of customers and numerous businesses.
Your Role & Impact
As our SME, you will own the end-to-end web analytics strategy across all platforms, turning data into clear stories that influence product, UX, marketing and commercial decisions. Your insights won't just sit in a report, they'll land with Directors and senior leaders to drive change.
What You'll Do
* Own digital tracking across our websites, portals, and platforms. Including analytics, tracking pixels, marketing platforms and others
* Turn analytics into actionable insights that influence sales, marketing, and senior leadership decisions
* Create dashboards and reports that influence product, digital UX and marketing decisions
* Optimise customer journeys using GA4 data and your storytelling skills
* Drive the analytics strategy across the business, partnering with digital, product and commercial teams to define KPIs and measure success
* Translate complex data in to clear actionable insights and present findings in a way that's engaging, clear, and drives change
About You
We're looking for someone with strong analytical skills and the confidence to influence stakeholders. You'll bring:
* Experience in a web/data/ digital analytics role
* Experience with GTM, BigQuery, and data visualisation tools (Power BI, or Tableau)
* Expertise in GA4 (Google Analytics 4)
* Strong Excel / Google Sheets skills
* Proficiency in SQL
* A problem-solver with a keen eye for detail
* The ability to explain complex insights in a simple, compelling way
* Confidence to influence stakeholders and champion web analytics
Why Join Zenith?
We're committed to our People Promise, creating an inclusive environment where everyone can thrive, and we're proud to be:
* Award-winning – Leasing Company of the Year (Fleet News 2023) Large Business of the Year Award (Yorkshire Post Excellence in Business Awards) and winners of the Diversity and Inclusion Award (Yorkshire Post Excellence in Business Awards).
* Sustainability champions –over 41% of our fleet are Battery Electric Vehicles (BEVs), we're a carbon-neutral organisation, with the UK leasing sector's largest-ever green bond.
* Innovators: Investing £25 million in transformation, with a thriving fleet of 169,910 vehicles and consistent revenue growth.
* Inclusive: Six colleague-led diversity groups, and a workplace where everyone can thrive
* A place to grow: with clear pathways through our MyGPS personal development framework
What's In It for You?
* Competitive Salary: from £40,000 per annum & Annual bonus
* 24 days annual leave & 1 day for your birthday, with the option to buy more
* Private Medical insurance, Life Insurance, Critical Illness Cover, Dental and Health Cash Plans, Funded HRT Treatment, and more.
* Tech Scheme, Car Sacrifice Scheme, Cycle to Work Scheme, Season Ticket Loans, breakdown cover
* Development opportunities with access to our MyGPS personal development framework.
* Perks at Work – save money on everyday essentials with access to a shopping discounts site
* Onsite GP & Masseuse, Employee Assistance Programme, Pensions advice, Funded HRT Treatment, and Mental Health First Aiders
* Sports and social clubs, company activities, and team events.
* Inclusive culture with colleague-led equality networks
* Free onsite parking and hybrid working options
Sound Like the Right Opportunity for You? Apply Now
When you join Zenith, you're becoming part of a team that's driving innovation, sustainability, and success. We are proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from people who want to be part of a business that's shaping the future of vehicle mobility, delivering for customers, and making a difference for the environment and society.
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