About Chemist4U
Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice and everyday health essentials easier to access than ever.
Our Purpose
Making medication and care faster, simpler and safer so people stay well for longer.
Our Mission
Empower everyone to take control of their health by providing world‑class technology and pharmacy services.
* Collaboration
* Integrity
* Positivity
* Growth
* Customer centricity
About the role
* Reporting to: Marketing Director
* Job type: Permanent
* Salary: Competitive
* Working Pattern & Hours: Monday‑Friday, 37.5 hours per week
* Location: Hybrid/Flexible (Office located: London, SE1)
Reporting into the Marketing Director, the Paid Social Lead sits within the Marketing function, as part of the Acquisition team, and is responsible for owning and scaling Chemist4U’s paid social performance across all relevant platforms. This is a senior, hands‑on role with full accountability for strategy, optimisation, measurement and reporting across paid social channels, operating within the constraints of regulated pharmaceutical advertising and Meta’s Health & Wellbeing policies.
Key Responsibilities
* Own the end‑to‑end paid social strategy across Meta and other relevant social platforms, focusing on profitable customer acquisition and sustainable scale.
* Develop and execute a robust optimisation and testing roadmap, covering creative, audiences, bidding strategies, account structure and funnel sequencing.
* Lead paid social activity across the full funnel, balancing prospecting, consideration and permitted retargeting approaches within platform and regulatory constraints.
* Take full ownership of paid social reporting, including the maintenance, accuracy and enrichment of tagging frameworks (UTMs, pixels, server‑side solutions where applicable).
* Design and maintain alternative measurement and insight frameworks to account for Meta Health & Wellbeing reporting limitations, including proxy KPIs and blended performance metrics.
* Partner closely with internal Creative, CRO, Data and Tech teams to ensure paid social campaigns align with landing pages, conversion journeys and on‑site experience.
* Translate complex performance data into clear, actionable insights for senior stakeholders, supporting budget decisions and channel investment strategy.
* Stay ahead of platform changes, policy updates and industry trends, particularly those impacting healthcare, pharmacy and weight loss advertising.
* Work closely with platform partners and external suppliers where appropriate to unlock best practice, betas and strategic support.
* Ensure all campaigns adhere to regulatory, compliance and brand guidelines, maintaining high standards of governance and risk management.
About You
* Commercially minded performance marketer combining strategic thinking with deep hands‑on execution.
* Comfortable operating in highly restricted advertising environments, pragmatic and solutions‑oriented when traditional tracking or retargeting methods are unavailable.
* Highly analytical, enjoys interrogating data, building insight narratives and using imperfect signals to guide smart decision‑making.
* Confident owning a channel end‑to‑end and influencing senior stakeholders with clear, evidence‑based recommendations.
* Collaborative by nature, works effectively across creative, technical and commercial teams to drive shared outcomes.
* Thrives in fast‑paced, growth‑focused environments and takes genuine ownership of performance and results.
Qualifications & Experience
* Minimum 5 years’ experience in performance marketing, with deep, hands‑on expertise in paid social.
* Previous experience working for a pharmaceutical, healthcare or regulated health & wellness business, ideally within the weight‑loss sector.
* Proven track record operating under Meta Health & Wellbeing restrictions, including loss of lower‑funnel event reporting and retargeting limitations.
* Strong understanding of alternative measurement and optimisation approaches when purchase‑level data is restricted.
* Experience working within a D2C e‑commerce environment, with clear accountability for acquisition efficiency and commercial outcomes.
* Advanced knowledge of Meta Ads Manager, campaign structure, creative testing frameworks and audience strategies.
* Demonstrated experience owning and evolving tagging, tracking and reporting solutions in collaboration with analytics or engineering teams.
* Strong communication skills, with the ability to present performance insights clearly to senior stakeholders.
* Comfortable balancing compliance, brand protection and growth in a regulated advertising landscape.
Company Benefits
* Discounted gym membership
* Funded training
* Enhanced maternity & paternity
* 30 days’ annual leave, including Christmas Day, Boxing Day and New Year’s Day, with other bank holidays flexible to take at your convenience.
* Health & wellbeing benefits
* Staff discount
* Sick Pay Scheme
* Blue light card membership available
* Free seasonal flu vaccination
* Regular social events.
Contact
For more information, email [email protected]
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