Digital Marketing Lead Salary: Up to £60k Location: Bedford (Hybrid/Remote) About the Role My client, a national financial company, is expanding its digital marketing capability and organic presence across the UK. They're seeking a hands-on SEO & Digital Marketing Lead to take full ownership of SEO, Local SEO, and PPC campaigns, as well as AI-driven content strategies using tools like Atlas or Meta. This role is ideal for a results-driven marketer who enjoys technical SEO, paid search, WordPress management, and AI content optimisation, and wants to shape a national digital footprint. Key Responsibilities Develop and implement a comprehensive SEO strategy to drive high-quality organic traffic Take ownership of WordPress websites - including site structure, templates, plugins, SEO health, and performance Plan and execute Local SEO initiatives across multiple regions and service areas Manage PPC campaigns to support lead generation and marketing objectives Use AI tools (Atlas, Meta, or similar) to generate, optimise, and scale content across landing pages and blogs Monitor and report on performance using GA4, Google Search Console, Looker Studio, GTM, and other analytics tools Conduct competitor analysis, content optimisation, and link-building strategies to improve visibility Collaborate with internal teams to ensure all digital marketing efforts align with strategy and business goals About You 5 years of hands-on experience in SEO, WordPress, Local SEO, and PPC Proven ability to manage and optimise WordPress websites end-to-end Experience with AI-powered content tools such as Atlas, Meta, GPT platforms, or equivalent Strong knowledge of technical SEO, link building, and local search optimisation Experienced using Google Analytics (GA4), Google Search Console, SEMrush/Ahrefs, Screaming Frog/Sitebulb, GTM, Looker Studio Confident managing multiple projects, presenting insights, and driving strategy across teams Analytical, proactive, and focused on measurable results What's on Offer Extremely flexible hours Competitive salary