Job Type: Permanent
Hours of Work: Full Time
Location: Hemel Hempstead (with regular travel to Parks)
Salary: Up to 120k dependent on experience
What we need in a nutshell:
Lead the development of Away Resorts’ digital commercial strategy to build brand awareness, customer consideration and showcase our unique proposition and resort experiences. You’ll champion digital innovation across every online and offline touchpoint — transforming how we attract, convert and retain guests and owners. By optimising our website, app and digital journey, you’ll drive bookings, sales, guest satisfaction and margin while elevating key metrics such as conversion, CSAT, NPS, and Customer Lifetime Value.
Who are we?
We’re an ambitious bunch and have huge aspirations. We’ve spent the last 17 years shaking up the Great British Holiday and have no intention of stopping yet! With 27 locations across the UK, we are passionate about providing excellent experiences to our guests and colleagues. Whether that be on the Cornish Coastline or up in Scotland, there’s something for everyone. Want to find out more about our holidays? Check out our website:.
What you’ll be doing:
1. End-to-end digital strategy, customer journey and roadmap
2. Web & app trading and merchandising to deliver sales, margin, NPS and lifetime value
3. Web & app CX / UX capability and optimisation
4. Content and SEO performance
5. Testing and CRO programme
6. Personalisation roadmap across customer, location, format and product
7. Product ownership for web, app and supporting platforms
8. Customer and commercial insight, including Voice of Customer and trading dashboards
9. Web & app sales performance, investment (opex/capex) and programme governance
10. Alignment of digital channels with digital marketing activity PPC, social, display, affiliates and partnerships)
11. Communicate insights and results that influence senior leaders and shape future business decisions
12. Create a working atmosphere that Embraces Everyone
Skills, experience and qualities you’ll need:
13. Extensive experience in digital strategy development
14. Strong eCommerce experience across websites and apps
15. Proven capability in SEO
16. Experience leading CRO and testing programmes
17. Expertise in CX, UX and end-to-end journey design
18. Product ownership experience
19. Experience in web merchandising and digital trading
20. Performance marketing exposure PPC, social, affiliates), with final scope to be confirmed
21. Ability to set strategic direction, build the brand proposition and connect channels and touchpoints across the customer journey to deliver commercial outcomes
22. Strong team leadership and cross-functional matrix influence, with the ability to build relationships and drive impact
23. Customer insight and data-driven approach to decision-making
24. Experience across B2C and B2B service environments, ideally within leisure, hospitality, transport or holiday sector
25. Experience scaling small or emerging digital and eCommerce teams
What we can offer you:
26. A chance to use, stretch your skills and build your career in one of the fastest growing and most exciting holiday companies in the UK
27. Great discounts on holidays and on park purchases with us for you, friends, and family
28. Private Health Care
29. 25 Days Annual Leave + Bank Holidays
30. Enhanced family benefits
31. PerkBox employee discount platform
32. Life Insurance
33. Passion for parks – take your family and work from a park for one week a year.