Director of Sales and Marketing Countrywide Healthcare Barnsley / Yorkshire Are you an enthusiastic Sales and Marketing leader? Keen on joining a successful market-leading company? Do you live locally to the Barnsley area? Experienced in leading a high-performing field-based sales team? If so, an exceptional opportunity awaits you at Countrywide Healthcare Supplies as a member of the Senior Leadership Team. You’ll have responsibility for operational leadership, delivery of sales objectives and helping to build and deliver our longer-term strategic plan. Reporting to the Managing Director, you’ll be responsible for inspiring, leading, motivating and developing sales and support teams to achieve outstanding performance. You’ll define the sales strategy, aligning the sales teams towards delivering exceptional customer service and significant profitable sales growth. It’s an exciting role that requires a dynamic, hands-on Sales and Marketing professional. You’ll need operational leadership experience for sales and marketing functions including people management and experience of selling a commodity rather than a service. Other experience needed includes working with e-commerce functions, driving web-based sales through strategic marketing and planning. Experience in working collaboratively with marketing functions shaping strategy to drive new business acquisition and sales growth of existing business is preferred. Working effectively alongside the executive team and front-line colleagues, it’s a fantastic role where you can make a real difference. Key Responsibilities Operational leadership, delivery and support contributing to the collaborative culture, strategic direction, and success of the business Business Development – identification and acquisition of new customers as well as sales to existing customers Product penetration and “Bundling” selling multiple products to existing and new customers Marketing – responsibility for all marketing activities including digital sales Service – leadership of the sales office and customer retention Customer Experience – ownership of the customer experience Key Accountabilities Sales and Projects Lead, manage and develop the Sales Function (structure, capabilities, costs, delivery of the business plan and sales budget). Develop and implement plans to maximise profitable sales growth year on year. Implement and maintain effective Account Management plans, focussing on key drivers of sales activity. Own the Sales and Project Pipeline (grow existing contracts, deliver significant new contracts to drive sales growth). Ensure E Commerce provides a seamless customer experience (maximise SEO, utilise all marketing channels, monitor success rates via effective evaluation of data). Create the right environment, process and incentives to drive and deliver increased ‘hunting’ of new accounts. Personally lead large bids on behalf of the business. Develop relationships to deliver significant sales wins which will result in a step change for the business. Service Drive and deliver outstanding customer service and minimise customer churn. Own the customer experience, developing tools and insights to drive up satisfaction, increase spend and support customer retention. Marketing Lead and manage the Marketing team, maintain and develop the company’s market position. Drive and grow digital sales across the Group. Commercial Pricing – optimise pricing to maximise profitability. With the FD, set and enforce pricing and discounting policy and authority levels. Ensure compliance with authority levels and review pricing policy regularly. Contracts – de-risk sales strategy and ensure that customers sign up to appropriate commercial contracts which offer adequate protection to CHS and optimise revenue. Targets and Incentive Payments – set sales bonus/targets and commission schemes that align to driving profitable sales growth. Leadership: Strong leadership DNA and influencing skills, emotional intelligence and a low-ego and collaborative working style. Engaged, hands-on, able to “get stuff done” without overcomplicating issues. Able to inspire, engage and communicate effectively with a dispersed workforce. A concise communication style, and a robust and effective approach. Delivery, setting high standards of performance, whilst inspiring others to perform at their best, and with the ability to take the organisation along with them. Being approachable and a “champion” of the Commercial team, able to connect with all colleagues/customers. Being highly visible within the business. High-energy, fast-paced, with strong commercial and analytical skills. A strong grasp of detail, able to articulate this detail effectively, and willing to go the extra mile to build an effective business case supported by data. Commercially Astute: Identify and deliver strategic priorities to continuously improve the business. Able to identify and deliver suitable quick wins to support delivery of a long-term strategy. An appreciation of the subtleties and nuances of the healthcare sector, with its broad ranging and diverse customer base. Cuts through complexity to present clear, simple, detailed and data focussed solutions. It’s a fast moving, competitive sector, where you’ll drive continuous improvement through action. A high energy style is needed for a strong, effective delivery, and a desire for constant improvement. You’re energised by challenge, thriving under the pressure to achieve. We want a self-starter, someone able to challenge the status quo constructively. You’ll be motivated by driving the business via growth in existing accounts, new business, and acquisitions. Location Must be based in Yorkshire ideally. Our main location is in Barnsley. There will be some travel to our Support Centre in Caerphilly and to customers and business sites. In return for your commitment and expertise, you’ll benefit from: An attractive salary and bonus structure in a full time, permanent position Company car / car allowance (some national travel required) 31 days holiday (23 days holiday plus bank holidays), plus a Buy / Sell holiday scheme Real savings with major supermarkets and retailers through amazing employee discounts Further savings with our phs Direct Online shop Other benefits such as improved parental leave, a 24-hour wellbeing helpline, cycle to work scheme, pension scheme, life assurance and more… About You About Us