Job Title: Head of Paid Media
Location: Remote
Job Type: Contractor
Department: Operations
Reports To: CEO (dotted line to Head of Growth)
About the Role
We’re hiring a remote Head of Paid Media to fully own and scale Amplify’s paid acquisition engine.
This is not an agency-management role.
This is not a narrow PPC execution role.
This is a senior, hands-on SaaS growth operator role.
You will independently design, build, launch, optimise, and scale the entire paid growth machine - from campaigns and creative, to landing pages, funnels, attribution, and revenue impact.
You will be the single owner of paid media and paid acquisition, expected to operate as a one-person growth engine, using modern AI tools to move fast, test aggressively, and scale what works. Strong SaaS experience is mandatory.
Healthcare SaaS experience is a major bonus, but not required.
KPIs & Success Metrics
This role is measured purely on revenue-driving outcomes, split across Sales-Led Growth (SLG) and Product-Led Growth (PLG).
Sales-Led Growth (SLG)
You are accountable for:
* # of Sales Qualified Leads (SQLs) from paid channels
* Cost per SQL
* Paid-sourced pipeline value
* Average deal size (paid-sourced)
* Paid-sourced revenue closed
You own the full path:
Paid traffic → landing page → demo → sales → closed revenue
Product-Led Growth (PLG)
You are accountable for:
* # of new customers acquired from paid channels
* Cost per customer
* Average revenue per customer (ARPC)
* Payback period on paid-acquired customers
* Paid-sourced recurring revenue
You own the full path:
Paid traffic → signup / trial → activation → paid conversion
First 90 Days – What Success Looks Like
* Establish clean baselines for:
* SQL volume and cost per SQL
* Customer volume and cost per customer
* Launch net-new or materially improved paid campaigns across core channels
* Ship improved landing pages for both SLG and PLG paths
* Identify and clearly articulate:
* Funnel bottlenecks
* SQL quality issues
* Conversion drop-offs
* Present a clear scaling plan tied directly to SQLs, customers, and revenue
First 6 Months – What Success Looks Like
* Predictable, repeatable flow of SQLs and/or customers from paid
* Demonstrable improvement in at least one core efficiency metric:
* Cost per SQL
* Cost per customer
* Average deal size
* ARPC
* Clean attribution from paid spend → pipeline → revenue
* At least one paid growth motion that is:
* Proven
* Scalable
* Ready for budget expansion
What You’ll Own
Paid Media & Paid Acquisition (SaaS-First)
* Full ownership of paid acquisition across:
* Google Search, Display & Performance Max
* Paid Social (Meta, LinkedIn, and relevant emerging channels)
* Retargeting and full-funnel paid strategies
* Budget ownership, forecasting, and scaling decisions
* Continuous experimentation across:
* Channels
* Audiences
* Messaging
* Offers
* Transition from agency-led execution to a high-velocity in-house system
Landing Pages, Copy & Funnel Ownership
You do not wait on designers, copywriters, or engineers.
You build.
* Independently design, build, and optimise landing pages
* Using tools such as Webflow, Framer, Unbounce, or similar
* Write and iterate:
* Ad copy
* Landing page copy
* Headlines, CTAs, and value propositions
* Optimise both SLG and PLG funnels end-to-end
AI-Driven Execution
AI is a core execution tool, not a buzzword.
* Use AI to:
* Generate and iterate ad creative and copy
* Prototype and improve landing pages
* Analyse performance patterns
* Increase testing velocity without increasing headcount
* Continuously systemise and automate repeatable growth work
Analytics & Attribution
* Own paid performance reporting and insights
* Partner with RevOps / CRM to ensure clean attribution
* Make fast, data-backed decisions
* Kill underperforming experiments quickly
You Might Be a Fit If
* You have 7–12+ years of hands-on paid media / performance marketing experience
* You have personally scaled paid acquisition for SaaS products
* SaaS experience is non-negotiable
* You can show real numbers, not just tactics
* You are comfortable operating as a one-person growth machine
You can independently:
* Launch and optimise campaigns
* Build landing pages
* Write copy
* Analyse funnels and revenue impact
* You are execution-first, opinionated, and allergic to fluff
Bonus Points
* Experience scaling B2B healthcare SaaS, especially in the US
* Familiarity with compliance-driven messaging (e.g. HIPAA)
* Experience replacing or outperforming agencies
* Strong understanding of SaaS SLG and PLG funnels
What This Role Is NOT
* Not an agency liaison role
* Not a junior or channel-only PPC role
* Not a strategy-only leadership role
* Not a design-heavy role (but you must be design-capable)
Why Join Amplify
* Full ownership and autonomy - no micromanagement
* Direct access to leadership and real decision-making power
* Opportunity to build and own the entire paid growth engine
* High-impact role with visibility across the company
* Clear runway to expand scope and leadership over time