We are seeking a driven and results-focused Sales Manager to lead our sales function within a growing specialist industrial and commercial surface solutions company. The successful candidate will be responsible for managing and developing a small team of sales advisers while driving new business opportunities and increasing overall sales performance. This role requires a proactive individual who can implement effective sales strategies, develop new client relationships, and work closely with an outsourced marketing agency to generate campaigns that deliver measurable sales results. Key Responsibilities Sales Leadership Manage, motivate, and develop a team of two Sales Advisers to achieve and exceed sales targets. Provide coaching, guidance, and performance management to maximise team effectiveness. Set individual and team sales targets and monitor progress against KPIs. Business Development Identify and develop new business opportunities within key markets including commercial, industrial, and specialist flooring sectors. Build and maintain strong relationships with contractors, specifiers, architects, and end clients. Generate and convert new sales leads into profitable projects. Sales Strategy & Performance Develop and implement sales strategies to drive revenue growth. Track and report on sales metrics, pipeline activity, and conversion rates. Produce regular sales forecasts and performance reports for senior managem...