Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
Marketing Manager – Turn freshWIPES into a Household Name
Lower Dicker, East Sussex (Hybrid) | Full-Time | In-office 3 days/week
£50–70k DOE | Apply: recruitment@freshwipes.co.uk
(CV + cover letter)
About Us
We’re freshWIPES — the UK’s multi-award-winning, rinse-free hygiene brand helping people stay clean and confident when they can’t shower. From hospitals and pharmacies to QVC and travel, we’re a fast-growing challenger brand with a big heart, big mission, and a very real sense of humour. We move quickly, we care deeply, and we’re building something special.
The Role
Not your average “own our socials and run a few ads” gig. You’ll be the architect of our end-to-end marketing — taking freshWIPES from cult favourite to household name. Strategy + sleeves-rolled-up execution. Brand + performance. Retail + digital. If you’re equally happy in Klaviyo as you are in a boardroom… hello, friend.
What You’ll Be Doing
* Own the full marketing strategy across digital, retail, PR, and partnerships.
* Plan and deliver new product launches (we’ve got some exciting ones coming).
* Run campaigns and budgets with clear goals and reporting (ROI is everything to us).
* Level up our lifecycle marketing — Klaviyo flows, segmentation, testing, reporting.
* Manage agencies & freelancers (creative, media, PR) and get the very best from them.
* Keep our brand voice consistent from packaging to TikTok, from pharmacist screens to QVC.
* Grow retail demand with trade marketing that makes buyers and store teams love us.
* Collaborate cross-functionally with Ops, Sales, and Product to keep launches smooth.
Must-Haves
* Proven experience in FMCG/retail or a high-growth challenger brand.
* Klaviyo pro (flows, splits, deliverability, segmentation, revenue attribution).
* Shopify-confident, with working knowledge of apps like Recharge and Collabs.
* Campaign ownership end-to-end: strategy → creative brief → execution → post-mortem.
* Strong grasp of performance metrics: CAC, ROAS, MER, CLTV, contribution margin.
* Comfortable across all media, not just digital (retail/trade, OOH, PR, events).
* Calm with press & media attention (planned and… occasionally chaotic).
* Canva-capable for quick-turn mockups and edits.
* A collaborative leader who can set standards, coach freelancers, and lift the room.
Nice-to-Haves
* Experience launching new products into retail and supporting national listings.
* PR & crisis comms familiarity (preferably used lightly!).
* Community building, influencer/UGC, and smart partnerships.
* Worked with eco-conscious or purpose-led brands.
Why You’ll Love It Here
* Hybrid working (HQ in East Sussex; easy reach of Brighton & London).
* Flexible working options that respect real life.
* Free hot lunch on site (yes, really).
* 25 days’ holiday + bank holidays.
* Huge creative freedom in a values-led, award-winning brand.
* A small, passionate team that punches above its weight — and celebrates the wins.
* Salary £50–70k DOE + the chance to make a big, visible impact.
The Process
1. Send CV + cover letter (tell us why you’re the one).
2. Intro via Teams
3. In-office meeting.
4. Final stage: present a 90-day plan (we’ll give you a tidy brief).
Ready to roll up your sleeves and keep the nation fresh?
Email recruitment@freshwipes.co.uk
with your CV and cover letter.
PS: We’re big on kindness, humour, fun, accountability, and getting stuff done. If youre the same, get in touch. No agencies please.
⸻