Deputy Head of Marketing (Brighton College International)
Brighton College International is seeking to appoint a Deputy Head of Marketing on a full-time, permanent basis.
The Deputy Head of Marketing works in close partnership with the Director of Marketing, International Schools, to shape and deliver the global marketing strategy for Brighton College International and the expanding family of Brighton College schools worldwide.
This is a newly created role, established to ensure consistent, high-quality, and strategically aligned marketing across all international schools. It offers an exciting opportunity to play a central role in strengthening and growing the most successful and respected international school brand in the world.
Based at Brighton College UK, the role will also require flexibility for occasional overseas travel to support the continued development and growth of Brighton College International schools globally.
General Duties and Responsibilities
* Delivering brand positioning and digital engagement strategies, ensuring alignment with the College’s values, ethos, and global vision.
* Delivering the full spectrum of marketing activity, from strategic planning through to hands-on execution.
* Developing and implementing bespoke marketing strategies for each international territory in collaboration with local teams, ensuring cultural relevance and brand integrity.
* Overseeing and producing compelling content across social media, websites, and digital platforms to drive engagement, reach, and reputation.
* Leading PR, events, and print media initiatives to deliver a balanced, impactful, multi-channel approach.
* Writing and editing high-quality copy across a range of channels, maintaining a distinctive and consistent tone of voice.
* Acting as a guardian of the Brighton College brand, championing clarity, excellence, and consistency across all schools and markets globally.
* Providing strategic marketing leadership and practical support to partner schools, equipping them with guidance, tools, and best practice resources.
* Using data, market insight, and competitor analysis to inform strategic decisions and identify opportunities for growth.
* Taking ownership of key projects, leading multidisciplinary teams to deliver campaigns on time, on brand, and within budget.
* Building and maintaining strong relationships with external partners, agencies, and internal stakeholders across multiple markets.
* Line managing the Marketing Officer, providing clear direction, professional development, and performance oversight.
Person Specification
The successful candidate will have experience in the following areas:
* A demonstrable track record in brand-led marketing; experience within education is advantageous but not essential.
* Extensive experience in social media strategy, content development, and channel management, alongside PR, awards, events, and print media.
* A results-driven mindset, with enthusiasm for working towards ambitious targets.
* Ability to develop and deliver tailored marketing strategies across international markets while maintaining brand integrity.
* Comfortable operating at both strategic and operational levels, taking full ownership of projects and outcomes.
* Experience leading cross-functional teams and managing multiple complex initiatives simultaneously.
* Exceptional communication and interpersonal skills, with the ability to build trust and collaborate effectively with a wide range of stakeholders.
* Highly organised, adaptable, and resilient, with the ability to thrive in a fast-paced, evolving environment.
* A collaborative and supportive leadership style, with a commitment to developing others.
* Experience within start-up, scale up, or high-growth environments is advantageous.
* An enthusiasm and stamina for international travel.
Hours of Work
* Monday to Friday, 8.30am to 5.00pm with a 60-minute unpaid lunch break (37.5 hours per week).
Holidays
* 23 days, plus bank holidays increasing to 28 days plus bank holidays after 2 years of service.
Benefits
* Contributory pension scheme with matching contributions from the employer up to 9%, which all eligible employees will be automatically enrolled into within three months of commencement of employment.
* Life Cover is provided whilst working at Brighton College after successfully passing probation period.
* Complimentary lunch is provided.
* Free tickets to the College’s music, dance and drama performances.
* Job specific learning and development programme available to all employees.
* Employee benefit and discount platform.
Wellbeing
* Subsidised gym membership for the School of Science and Sport is available, which includes access to yoga and pilates classes, meditation sessions and use of the gym and swimming pool.
* Personalised health and wellbeing consultations.
* Generous sickness policy.
* Access to books, magazines and DVDs from the College Library.
* Comprehensive wellbeing package.
Safeguarding Responsibilities
* This role will involve daily contact with pupils, and the successful candidate will be engaging in regulated activity relevant to children.
* All staff and volunteers have a responsibility for promoting and safeguarding the welfare of children and young persons for whom they are responsible and with whom they come into contact.
For further information, please see the Job Profile Document below.
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