We’re looking for a Marketing Manager to amplify InterContinental Dominica Cabrits Resort & Spa ’s presence. You’ll oversee campaigns, produce high-quality content, and develop brand partnerships. Applicants should bring creativity, organization, and the ability to craft compelling marketing that reflects the prestige of a world-class resort destination in Dominica.
Responsibilities
* Primary liaison to the resort’s PR and Social Media agency partners, working to achieve optimum results against established goals and objectives.
* Run and analyze key marketing reports; adjust strategy accordingly.
* Articulates campaign performance to key stakeholders (GM, Commercial team, Ownership).
* Manage the social media calendar working with resort agency; oversee local social media content.
* Lead the development of programming, packages and activations.
* Manage website content and updates, working with corporate team to optimize brand.com and drive revenue.
* Manage asset development (photoshoots, videos and presentations) to ensure up to date content for website and commercial channels.
* Serve as the resort’s brand guardian/liaison, ensuring all marketing reflects brand tone of voice.
* Manage internal and external partners to verify deliverables that support the resort’s objectives.
* Partner with Revenue Management to develop and execute promotional strategy efforts.
* Responsible for development of partnerships (local and regional) to include radio.
* Partner with F&B to create events for in-house guests and local patrons.
* Evaluate potential influencer profiles to determine suitability for the resort.
* Host and ensure all press and influencers have an optimal on-property experience.
* Create itineraries, monthly and ad-hoc reports.
* Develop and manage marketing communications budget working with Cluster DOSM.
* Coordinate creation of menus, flyers and collateral with graphic designer (IC Dominica).
* Perform other duties as assigned.
Experience and Qualifications
* College degree plus 5 years marketing experience or equivalent combination of education and experience. Related degree preferred. Prior hotel sales experience preferred. Must speak fluent English.
* Demonstrated communication skills to interact with guests, employees and third parties that reflects highly on the hotel, the brand, and the Company.
* Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
* Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
* High level of competency in using Microsoft Office, Canva or related graphic design platform.
* Problem solving, reasoning, motivating, organizational and training abilities are used often.
* May be required to work nights, weekends, and/or holidays.
Location and Work Arrangements
Location: Dominica. This position is not eligible for remote work.
What you can expect from us
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business.
Salary range: USD 27,000 – 29,000. This range is provided for market positioning purposes and may be adjusted based on experience, location, and other factors. The final pay position will be determined in consideration of education, qualifications, certifications, experience, skills, and organizational needs.
IHG Hotels & Resorts is one of the world’s leading hotel companies with a purpose to provide True Hospitality for Good. Our diverse portfolio is well known and loved by millions of consumers around the world. We have the right hotel brand for both our guests and owners, whatever their needs.
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