The role:
Established nearly 60 years ago, this group incorporates 4 companies and largely sits within the technology side of personalisation sector, but they’re also heavily ecommerce based.
Reporting into the Marketing Director, the Marketing Manager will lead and develop the inhouse marketing team, made up of 6 people, and oversee all marketing activity across the business. You’ll also own the digital and eCommerce roadmap, improving website performance and customer experience and delivering key initiatives such as platform upgrades, integrations and experimentation.
You’ll build, manage and report on brand campaign calendars and will manage all distributor co-marketing activities to ensure effective and consistent messaging. You’ll support SEO and PPC activity in collaboration with external agencies including tracking, optimisation and performance reporting.
The role will involve the line management of 4 staff members, and you’ll also work really closely with the product development teams
What we’re looking for:
We’re looking for marketers with an appreciation of the full marketing mix, but a real specialism within digital as the role will be heavily biased towards that side of things. A strong background in an ecommerce, website development or digital led environment is essential for the role, and this will ideally come from a b2b environment. You’ll ideally have people management experience and be used to managing multiple stakeholders.
You’ll be proficient in Google Analytics, PPC and CRM systems as well as social media management and you’ll be analytically minded – you’ll love the tracking, optimising and analysis sides of digital marketing!
What’s on Offer?
This is a business which really looks after its staff and has a high retention rate. The role is office based, with one day working from home and salary is £48-55k with a salary profit share scheme.