Job Description
Role: Master Brand and Membership Strategist
Contract:3months
Pay: £500 per day via Umbrella, inside IR35
Location: Manchester, Hybrid
We’re looking for a strategic thinker to define and evolve our brand promise, customer value, and membership proposition—ensuring clarity, distinctiveness, and consistency across all customer touchpoints. This role will be a critical partner to marketing managers, ensuring all marketing activity builds long-term brand equity while driving short-term outcomes.
Key Responsibilities
Brand Strategy & Positioning
* Develop and refine brand promise, tone of voice, and messaging frameworks.
* Work with stakeholders to develop propositions and proof points into potential messages within the brand platform.
* Create and manage the long-term Master Brand plan.
* Ensure alignment of brand and customer strategy with company purpose, customer insight, and commercial priorities.
* Translate brand positioning into creative and campaign planning (including campaign-ready guidance).
* Evolve brand strategy in response to results, trends, and cultural shifts.
Brand Architecture & Guidelines
1. Define and evolve brand architecture to support multiple tiers (e.g., own-label, value ranges, sustainabili...