Job Title: Part-Time Marketing Manager (Home-Based)
Location: Home-based (UK only)
Reporting To: Chief Executive Officer (CEO)
Hours: Part-time, 15 hours per week (flexible schedule)
Compensation: Competitive salary (pro-rata) + bonus linked to qualified leads generated
Role Summary
We are looking for a commercially driven and strategic Part-Time Marketing Manager to take the lead in generating new business opportunities across our portfolio of professional training services. This home-based position reports directly to the CEO and is ideally suited to a self-motivated marketer with a strong track record in lead generation and a working knowledge of B2B education, training and apprenticeship sectors.
With the support of a small marketing team, you will plan, execute, and optimise campaigns across multiple digital and offline channels. Your performance will be directly tied to measurable business outcomes, with a bonus structure based on leads generated.
You will be technically competent with an interest in all area of emerging marketing related technology.
Key Responsibilities
Lead Generation Strategy
* Design and execute integrated lead generation campaigns across web, email, events, and social media.
* Define and refine audience personas to improve message relevance and conversion rates.
* Build automated nurturing workflows and retargeting strategies to increase marketing-qualified leads (MQLs).
Channel & Content Management
* Deliver coordinated campaigns across email marketing, newsletters, webinars, podcasts, video, and social platforms.
* Manage scheduling, publishing, and analytics on LinkedIn, Facebook, Instagram, TikTok, and YouTube using Hootsuite.
* Commission and create high-quality content using Canva and Adobe Creative Suite.
Digital Marketing & UX
* Improve organic search visibility through SEO and AIO (AI-driven content optimisation) using tools like Ahrefs.
* Manage PPC campaigns and report on ROI.
* Enhance the UX and conversion performance of the company website, particularly for lead capture journeys.
CRM & Automation
* Use Microsoft Dynamics to segment audiences, run marketing journeys, and track lead attribution.
* Develop, manage, and report on newsletter engagement and automation flows.
* Analyse and report on campaign performance using Google Analytics and other tools.
Team Leadership
* Direct and develop a small team of marketing executives and creatives.
* Delegate projects, set performance metrics, and ensure consistency in output quality.
Events & Promotions
* Plan, coordinate, and promote exhibitions, industry events, and online webinars.
* Create pre-event and post-event campaigns to maximise lead collection and engagement.
Key Tools & Platforms
* CRM: Microsoft Dynamics
* SEO & Analytics: Google Analytics, Ahrefs
* Social Media & Scheduling: Hootsuite
* Design & Content: Canva, Adobe Creative Suite
* Video/Audio: YouTube, Podcasts
* Email & Campaigns: Dynamics Marketing, Mailchimp or similar
Essential Experience & Skills
* Demonstrable success in generating high-quality B2B leads through multichannel campaigns.
* Strong grasp of digital marketing, content strategy, and funnel optimisation.
* Competent in marketing automation, social media strategy, and performance reporting.
* Confident in managing a small team and working directly with senior leadership.
Desirable (Advantageous) Experience
* Marketing experience in apprenticeships, professional qualifications, or bespoke corporate training.
* Familiarity with education funding structures, employer decision-making cycles, and qualification frameworks.
* Understanding of learner journeys and business development within the training and development sector.
Why Join Us
* Flexible remote working with a results-oriented structure.
* Autonomy to build and execute strategy while working closely with the CEO.
* Bonus directly linked to the number and quality of leads generated.
* A values-driven company with impact in education, skills development, and workforce transformation.