Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand there in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven PPC Lead, reporting into the eCommerce Manager.
Hybrid working options, x 2 days from home, x 3 days in Batley
PPC Lead profile:
We’re looking for someone to take ownership of my clients PPC campaigns and drive performance across multiple platforms. PPC Lead responsibilities:
Identify quick-win opportunities and implement early optimizations to enhance PPC performance.
Take ownership of PPC campaigns, ensuring they meet performance targets while aligning with customer intent and behaviour.
Develop and execute testing strategies for creative assets, audience targeting, and bid optimization.
Provide regular performance reports with key insights, test results, and next steps.
Optimize and scale non-brand paid search campaigns to improve CTR and search impression share.
Analyze campaign data to uncover trends and implement continuous improvements.
Circa 3-5 years of experience managing PPC campaigns, including Google Ads, Microsoft Ads.
Strong analytical skills to interpret data, identify trends, and make strategic decisions.
Exceptional attention to detail and the ability to manage multiple projects efficiently.
Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
Experience in shaping creative strategies for performance marketing.