The European Lung Foundation (ELF) is seeking an experienced communications professional to lead and oversee the organisation’s communications, digital presence and information strategy during a period of maternity cover.
This is a strategic and coordination-focused role, responsible for ensuring ELF’s communications, website, digital campaigns and educational resources align with organisational priorities and maximise reach, engagement and impact across Europe and globally.
* Location: ELF Office, Sheffield (minimum 2 days weekly office attendance)
* Salary: 34-38K depending on experience
* Contract: Full-time, fixed term (maternity cover)
About the European Lung Foundation (ELF)
The European Lung Foundation (ELF) was founded in 2000 by the European Respiratory Society (ERS) to bring together patients, the public and respiratory professionals to improve lung health and influence respiratory medicine. ELF works across patient involvement, public health campaigns, digital education, EU projects and global partnerships. Our communications activity underpins all of these strategic areas, ensuring that patient voice, evidence-based information and prevention messages reach audiences across Europe and globally.
As ELF’s communications activity has expanded across digital platforms and international audiences, this role has developed to include greater strategic oversight of website performance, digital marketing and growth.
The role
The Communications and Information Senior Coordinator plays a central role in delivering and evolving ELF’s communications, digital and patient education strategy.
The role combines strategic oversight, digital performance management and hands-on content development. The postholder will contribute to:
* The development of evidence-based patient information materials
* Strategic oversight of the ELF website and digital ecosystem
* Managing performance marketing activity, including the Google Ads Grant and PPC campaigns (with external service providers)
* Coordinating freelancers and supervising the Communications and Outreach Assistant
* Monitoring impact, analytics and optimisation
* Ensuring communications align with wider ERS and ELF strategic priorities
The successful candidate will ensure that ELF’s communications are accurate and accessible, and also visible, measurable and impactful.
Travel within Europe is occasionally required, including attendance at the ERS Congress.
Key responsibilities
Communications coordination
* Lead and coordinate communications activity across all ELF strategic pillars, including patient engagement, digital health, prevention, sustainability and partnerships
* Translate organisational strategy into clear communications priorities and plans
* Supervise and support the Communications and Outreach Assistant
* Coordinate and monitor outreach activities aimed at growing the ELF patient organisation network and increasing participation in patient working groups
* Ensure brand consistency, tone and messaging across all outputs
* Work closely with ERS colleagues to align communications where appropriate
Website and digital strategy
* Oversee the strategic development of the ELF website, ensuring it remains user-focused, accessible and multilingual
* Manage content planning and commission updates through internal teams and freelancers
* Monitor website analytics and optimisation reports to drive continuous improvement
* Oversee accessibility audits and implement improvements
* Improve user journeys and engagement across key sections and campaigns
Performance marketing and digital growth
* Manage and oversee the Google Ads Grant strategy and coordinate PPC campaigns with external service partners
* Monitor performance metrics and ensure effective use of budget and grant funding
* Identify opportunities to increase reach, across Europe and globally
* Support SEO improvements and digital visibility
Information and educational resources
* Contribute to the development of evidence-based patient information materials and lay summaries
* Liaise with respiratory professionals to ensure scientific accuracy
* Oversee translation of materials and maintain a clear multilingual strategy
* Ensure resources are culturally appropriate and inclusive
* Coordinate freelancers where increased capacity on projects is needed
Content and channels
* Oversee and produce the monthly ELF newsletter and Patient Voice newsletter
* Coordinate social media planning and evaluation, and content creation when required
* Monitor respiratory news and develop relevant content for ELF and ERS audiences
* Identify opportunities to expand visual and multimedia content, including video
Campaign and event communications
* Support communications for Healthy Lungs for Life (HLfL) and other public-facing campaigns
* Contribute to visibility around patient involvement at the ERS International Congress
* Support communications linked to EU projects and digital initiatives
Person specification
Essential
* Experience in a similar communications role, ideally within health, science or the not-for-profit sector
* Experience overseeing website content and digital strategy
* Understanding of analytics, SEO and digital growth strategies
* Excellent written and spoken English, with strong editing skills
* Ability to communicate complex scientific or medical information clearly
* Experience managing freelancers, agencies or external service providers
* Strong organisational and project management skills
* Confidence working with clinicians and international stakeholders
Desirable
* Experience working in an international or multilingual context
* Science or medical background
* Knowledge of one or more European languages
* Experience working with patient organisations or patient engagement initiatives
* Experience managing Google Ads Grant and/or PPC campaigns (directly or via agencies)
Applications will be reviewed on a rolling basis. We encourage early applications as we are looking to appoint as soon as possible.