Job Description Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Digital Marketing Executive (SEO/PPC).
Digital Marketing Executive profile:
We’re looking for a results-driven Digital Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.
Key Responsibilities:
Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
Write ad copy and collaborate on creatives.
Conduct A/B testing of adverts and landing pages.
Generate weekly/monthly reports and insights to guide decision-making.
Carry out keyword research to inform content and product pages.
Optimise on-page elements: titles, headers, metadata, internal linking.
Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
Liaise with content creators to optimise blog posts and category content.
Track rankings, crawl issues, and traffic trends.
Manage relationsh...