Summary Amazon PPC & Launch Strategist Wanted: Sleep Wellness Brand (UK) We're Slumbersmiths, a UK sleep wellness brand launching on Amazon. Our first product (silicone earplugs) is live with initial traction, and we're planning our next phase of growth. What We Need: Strategic PPC Management - Focus on TACOS reduction and sustainable growth, not just ACOS optimisation Organic Ranking Expertise - Using PPC data to build long-term organic visibility and reduce ad dependency Product Launch Systems - Repeatable strategies for new SKU rollouts (almost monthly) Category Knowledge - Sleep/wellness market understanding preferred but not essential Current Situation: Product 1: Live, generating sales, TACOS 80% (needs optimisation) Product 2: Ready to launch now Product 3: Ready to launch in 3-4 weeks Budget: Carefully managed startup budget requiring maximum efficiency Goal: Build sustainable, profitable Amazon presence Your Experience Should Include: Proven track record launching new brands/products on Amazon UK Success stories reducing TACOS from 80% to sub 25% Understanding of organic ranking factors and PPC-to-organic transition strategies Clear reporting and communication style (we're hands-on founders who ask lots of questions!) What We're Looking For: Someone who can provide both tactical execution AND strategic guidance. We want a true partner who understands startup constraints while delivering professional results. Ready to help us become the go-to sleep solutions brand on Amazon? We look forward to hearing from you!