Full time permanent Senior Business Applications Analyst - CRM (CRM, Yardi, RentCafe, Customer Journey, Implementation) Take your CRM implementation skills to the next level in a fully remote role with a FTSE 500 company transforming healthcare infrastructure. A Senior Business Applications Analyst - CRM (CRM, Yardi, RentCafe, Customer Journey, Implementation) is required by a leading S&P 500 real estate investment trust that is reshaping the landscape of senior housing and healthcare in the UK. Following significant acquisitions in 2024 and 2025, this organisation is standardising software solutions across its portfolio to deliver top-tier resident experiences. You will need: 4 years' experience in CRM implementation, including customer journey mapping Hands-on experience with CRM solution or residential property software management platforms Background in sales and customer experience systems Strong understanding of customer journey design and best practices This is a key role where you'll drive the implementation and ongoing support of CRM and RentCafe modules, aligning multiple stakeholders across projects. You'll work cross-functionally to design customer journeys, map processes, and deliver a cohesive CRM experience across all UK care homes. Expect to partner with implementation teams, external consultants, and business stakeholders to configure solutions, deliver training, manage project timelines, and provide support post-implementation. Your remit will include quality assurance, status reporting, and continuous improvement of workflows. Role highlights: £60,000 - £90,000 base salary £10,000 bonus Full training in Yardi CRM and Yardi RentCafe Fully remote with project-based travel Exposure to enterprise-level CRM/ERP implementations Significant career development within a global healthcare innovatorGet in touch now