Are you ready to lead the next evolution in organic discovery?
We’re looking for an ambitiousSEO & Content Managerto take the reins of our SEO & Content strategy and drive forward Gymshark’s visibility acrosstraditional search, AI-powered discovery, and social search. This is more than just a management role, it’s a chance to shape how millions of people discover Gymshark.
WHAT YOU'LL BE DOING:
In this role, you’lllead a high-performing teamspanning Technical SEO, SEO Content, and our owned editorial platform,Gymshark Central. You’ll work cross-functionally across the business, championing SEO and content innovation, aligning with wider marketing strategies, and ensuring we’re consistently ahead of the curve.
* Develop and execute multi-channel SEO & Content strategiesto grow visibility across traditional search (Google, Bing), AI-powered platforms (LLMs, AI Overviews), and social search (TikTok, Instagram, YouTube, Pinterest).
* Own forecasting and performance reporting, providing clear KPIs, strategic direction, and actionable insights for senior leadership.
* Champion innovationwith a test-and-learn mindset, ensuring the SEO & Content strategy evolves with emerging trends and platforms.
* Lead cross-functional collaboration, partnering with Social, Tech, Product, and Marketing teams to align on shared objectives and drive organic growth.
* Oversee App Store Optimization (ASO)for both training and e-commerce apps, including research, content creation, and performance reporting.
* Manage key external relationshipswith partners and tool providers, ensuring alignment with strategic goals and staying ahead of industry innovation.
* Drive team performance and development, ensuring deadlines are met, strategic objectives are supported, and the team continues to grow both personally and professionally.
* Stay ahead of SEO and content industry trends, championing the role of organic discovery across the business.
WHAT YOU'LL NEED:
Essential Criteria:
* Experience in SEO or organic discovery, ideally within the ecommerce sector.
* Experience executing onsite and offsiteSEO strategies.
* Informed and curious about AI (LLMs, AI Overviews, conversational AI) and social search.
* Confidentusing Google Analytics,Google Search Consoleand Google Keyword Planner.
* Experience using key SEOperformance tools, including but not limited to Ahrefs, Screaming Frog, SEOMonitor.
* Strong data analysis skills and a confident Excel user.
* Demonstrable ability to launch projects and work as a team.
* Confidence in presenting findings to the team.
* Ability to communicate clearly and concisely with a range of audiences.
* Strong communication skills (written and verbal).
* Ability to collaboratewith key stakeholdersand driveSEO & Contentperformanceforward forGymshark.
WHAT YOU COULD ALSO HAVE:
* Experience planning ASO strategies.
* Experience working with freelance and outsourced content writers/contributors.
* An understanding and appreciation for the wider marketing funnel and how channels work together for success.
* Willing to challenge and be challenged.
* Willingness to give and receive effective feedback.
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.
CLOSING DATE: Tuesday 5th August 2025
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