Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.
We are looking for a Senior Data and Insights Analyst. This role sits at the heart of how we understand and improve our digital experience. You’ll be responsible for turning data into direction, shaping our CRO strategy through insight, experimentation, and continuous optimisation.
Working across both web and app, you’ll look beyond surface-level metrics to truly understand customer behaviour: where they’re flowing, where they’re struggling, and where we have the biggest opportunities to improve. You’ll partner closely with product, trading, marketing, and development teams to ensure every decision is grounded in evidence and every change is measurable.
This is a role for someone who enjoys digging into detail but equally knows how to step back and tell a clear, compelling story with data.
The Team
The UX and Delivery team is a tight-knit, agile group responsible for a wide range of digital touchpoints across the business. We work closely together to support long-term digital delivery plans, CRO strategies, and daily BAU activities.
About You
* Embodies the Footasylum values – Community, Collaborate, and Challenge.
* Comfortable in the detail and influencing wider business decisions.
* Has a natural curiosity, asking “why?” as often as “what?”.
* Experience with behavioural analytics tools (such as ContentSquare), A/B testing platforms, and Google Tag Manager.
* Strong experience with GA4, Looker Studio, and Excel, with the ability to manipulate and interpret large datasets.
* The ability to turn data into a story, and a story into action.
* Confident working cross-functionally, building relationships and influencing decisions across multiple teams.
Responsibilities
CRO & Insight
* Take ownership of insight generation to support and drive the CRO roadmap, going beyond reporting what’s happening and instead explaining why it’s happening, and what we should do next.
* Lead exploratory analysis across the full user journey (web and app), identifying friction points, behavioural trends, and opportunities for optimisation.
* Translate complex datasets into clear, actionable recommendations that teams can confidently act on.
* Own experimentation analysis, both during and post-test, defining success metrics, evaluating performance, and shaping the next iteration of testing.
* Continuously measure and track the impact of CRO activity, building a clear view of performance over time and against targets.
Reporting & Storytelling
* Responsible for creating a single, reliable view of performance across the business.
* Deliver weekly and monthly reporting packs that provide meaningful insight.
* Combine multiple data sources, behavioural analytics, data warehouse outputs, and qualitative feedback, into a cohesive narrative.
* Build and evolve dashboards that give trading and business teams easy access to the metrics that matter.
* Support wider teams (Marketing, Buying, etc.) with ad-hoc analysis, helping them better understand performance at both a channel and brand level.
Tools, Tracking & Collaboration
* Act as a key owner of our analytics ecosystem, ensuring data is accurate, usable, and continuously improving.
* Manage and optimise tools such as GA4 and ContentSquare, maintaining data quality, refining structures (e.g. page groups, channel rules), and building meaningful segments and audiences.
* Identify gaps in tracking and confidently brief requirements to ensure we’re capturing the right data to support decision-making.
* Work closely with development teams to evaluate the impact of new features and releases, ensuring performance monitored and understood.
* Support and upskill teams across the business, answering data queries, building reports, and providing guidance where needed.
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