This is more than a social role; you’ll lead digital growth for a brand that’s evolving fast and shaping the future of wellness retail. At Holland & Barrett we are transforming how customers discover and shop wellness. Our TikTok Shop is a key part of that evolution, where brand storytelling meets real‑time commerce. In this role you will pivot engagement into sales, craft strategy, manage inventory, set prices, design promotions and optimize performance.
Location: Offices in Nuneaton and London. You will spend at least one office day a week in Nuneaton. We require two days a week in the office, and if you’re based in London that works. The team operates from both locations and travels between them as needed.
Responsibilities
* Build and execute a TikTok Shop strategy that drives traffic, converts views, and boosts sales.
* Manage inventory precisely—no stockouts, no excess, smooth operations.
* Create pricing strategies and promotions that compel customers to click Buy Now.
* Use data to tweak, test, and optimize everything from product listings to campaign performance.
* Collaborate with internal teams—Marketing, Finance, Supply Chain—and external partners to keep everything aligned.
* Ensure a seamless, compliant customer experience.
Person
* Experience managing and growing a TikTok Shop.
* A commercial mindset with passion for driving results through digital innovation.
* Confidence using analytics to inform decisions and optimise performance.
* Familiarity with e-commerce platforms such as Shopify, Amazon, or similar.
* Strong collaboration and communication skills across cross‑functional teams.
* Curiosity for trends and interest in wellness, beauty, or lifestyle brands.
* A proactive, creative approach with drive to test, learn, and make things happen.
What We Offer
Wellbeing & Lifestyle Benefits
* Salary that reflects your impact
* Annual discretionary bonus
* Health Cash Plan
* Life Assurance
* Private virtual GP
* FREE at‑home blood test kit
* Holiday purchase option
* Pension contribution
* Access to Wellhub—gyms, studios and wellbeing apps
Discounts & Savings
* 25% colleague discount with free next day delivery
* Exclusive discounts from a wide range of partners
* £/€50 annual product allowance to spend in store
Learning & Development
* Access to a variety of learning opportunities, including Level 2–5 Apprenticeships, workshops and our Digital Learning Library
* AND MORE!
Holland & Barrett does not accept unsolicited resumes from search firms or recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate is submitted by a search firm/recruiter unless otherwise agreed with respect to a specific open position.
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