We are seeking a Senior Marketing Manager to steer the strategic growth of a high-profile, athlete-led fashion brand. This is a rare opportunity to lead a label that sits at the intersection of elite global sport and contemporary streetwear.
You will be the architect of the brand’s digital identity, ensuring every collection launch is a high-impact cultural moment executed with commercial precision.
Mission
* Brand Strategy: Define and evolve the brand’s positioning to deepen engagement with a global community and premium partners.
* The Digital Flagship: Complete ownership of the Shopify Plus ecosystem, optimizing for high-volume "drop" mechanics and a seamless premium aesthetic.
* Retention & Loyalty: Lead the CRM strategy via Klaviyo, building sophisticated lifecycles and loyalty schemes that turn fans into brand disciples.
* Integrated Campaigns: Orchestrate the global marketing calendar, aligning product releases with a fast‑paced international event schedule.
* Executive Oversight: Act as the final guardian for all brand output, ensuring the tone of voice and creative execution remain uncompromisingly high.
Profile
* Experience: 5+ years in marketing and brand management for high-growth fashion, streetwear, or luxury talent‑led brands.
* Brand: experience ideally in brand activations, product launches, PR, events, sponsorships
* Technical Edge: Experience in marketing platforms such as Klaviyo and Shopify Plus (or similar)
* Operational Excellence: Proven ability to manage massive traffic spikes and tight deadlines surrounding major global events.
* Leadership: A natural mentor capable of fostering a culture of curiosity and high standards within a fast-moving studio environment.
Location & Workplace Policy
* Central London
* 4 days office, remote Wednesdays
Salary & Benefits
* 26 days holiday (20 days plus Christmas shut down plus birthday), pension, learning and development fund
If you would like a confidential chat about this role or your next career move, then please send your CV to jodie.clayton@majorplayers.co.uk or connect via LinkedIn: Jodie Clayton
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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