Posted: 15 June
The role
About Us The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip Fab. Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip Fab’s mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge. We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships. Today, both Rodial and Nip Fab products are available worldwide in 30 countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies. Please note, we work 4 days a week in our offices in W11 and one day from home. The Opportunity The Video Producer is responsible for the end-to-end creation of high-performing video content across paid media, organic social and brand campaigns for NipFab. This role sits at the intersection of performance and brand, delivering video that drives conversion while building a distinctive and consistent visual identity. With a primary focus on paid social (60%), the role leads the production of performance-led video content, including both brand-owned and UGC-style assets, ensuring creative is optimised for platform-native consumption and measurable commercial impact. Alongside this, the role supports organic social video (20%), elevating content quality and consistency through filming, editing and guidance to the wider team. The remaining 20% focuses on campaign and brand video, providing video art direction for NPD launches, core ranges and brand campaigns, including concept development, storyboarding, directing and editing footage. This role plays a critical part in scaling video output, improving creative effectiveness, and embedding a performance-first creative approach across all video touchpoints. Key Responsibilities Paid Ads Video (60%) Concept, film, and edit high-performing video ads across Meta and TikTok, including both brand and UGC-style content Iterate on winning creatives and continuously test new formats, hooks, and narratives Ensure all paid video content is platform-narrative, attention-grabbing and conversion-driven Collaborate closely with Paid Media to respond to performance data and optimise creative output Success looks like: Consistent production of high-performing ads that improve CPA,CTR and ROAS over time. Organic Social Video (20%) Support Organic Social team with filming and editing of video content across TikTok, Instagram and emerging formats Guide best practice in video structure, pacing, hooks and storytelling Elevate the overall quality and consistency of organic video output Success looks like: Improved engagement rates, stronger video retention and clearer brand consistency across channels Success looks like: Improved engagement rates, stronger video retention and clearer brand consistency across channels Campaign Video & Art Direction (20%) Provide video art direction for campaign and brand content across NPD launches, core ranges and brand moments Lead or support shoots, ensuring output aligns with brand positioning and campaign objectives Edit campaign assets for multi-channel use (paid, organic, ecommerce) Success looks like: Campaign video assets that are both brand-building and commercially effective, with strong cut-through across channels Success looks like: Campaign video assets that are both brand-building and commercially effective, with strong cut-through across channels Cross-functional Collaboration Work closely with Creative, Paid Media, Organic Social, Influencer and Ecommerce teams to align video output with wider marketing plans Ensure video content supports key trading moments, launches, and campaigns Success looks like: Seamless integration of video across all marketing channels and clear alignment to commercial priorities Creative Development & Trend Application Stay ahead of platform trends, editing styles and content formats Apply learnings to continuously evolve NipFab's video approach Success looks like: Video output feels current, competitive and differentiated within the category GENERAL Contribute to the overall business direction and strategy Carry out additional duties when reasonably requested and where necessary within the defined levels of responsibility and accountability of the role The successful candidate will have the following: Higher education qualification or proven experience in Motion Graphics Proven experience as an ad editor with strong portfolio in social media advertising, particularly on Facebook, Instagram, and TikTok Appreciation of what good looks like and best practice across social media platforms Familiarity with UGC content creation and the latest social media trends Experience with AI content generation tools such as HeyGen or ArcAds an advantage Strong creative and analytical skills to evaluate ad performance and suggest improvements Advanced knowledge of Creative Cloud, Dreamweaver, After Effects and Premiere Pro Extensive knowledge of editing software Keen interest and knowledge of motion graphics and video trends in skincare or beauty industry Strong typographical eye and knowledge Ability to work under pressure juggling multiple projects Proactive with a can-do attitude and flexible approach Ability to use independent judgement Exceptional attention to detail
