Overview
Located in Milton Keynes, F&F Stores is an e-commerce company expanding from Amazon into TikTok. We are looking for a TikTok Sales and Growth Lead who will take ownership of revenue on TikTok, guide operational strategies, and drive sustainable, scalable growth.
* Location: Office-based, in Milton Keynes
* Contract: Full-time, Permanent
* Number of vacancies: 1
* Salary: Up to £40,000
Key duties
* Take full responsibility for sales and revenue performance on TikTok, setting ambitious growth targets and delivering results.
* Define TikTok growth strategy and guide cross-functional teams (operations, studio) to align efforts for maximum impact.
* Optimise product listings, pricing strategies, promotions, and campaigns to maximise conversions.
* Work closely with the operations team to ensure product readiness, supply chain alignment, and launch strategies for new products.
* Build and scale partnerships with creators, affiliates, and influencers to drive consistent traffic and sales.
* Develop, execute, and optimise TikTok paid media campaigns with a strong focus on ROI.
* Monitor KPIs, analyse performance, and implement insights to continually improve growth strategies.
* Stay ahead of TikTok trends, algorithm shifts, and competitor moves to keep the brand relevant and competitive.
Qualifications
* 5+ years in e-commerce growth roles with proven experience in TikTok Shop, TikTok paid ads, or influencer-driven commerce.
* Background in Amazon FBA or marketplace operations with deep understanding of how to scale from Amazon to TikTok.
* Demonstrated ability to own revenue targets and deliver measurable business results.
* Strong leadership skills, able to guide operations and cross-functional teams with clear direction.
* Expertise in TikTok algorithms, social commerce, and content-driven sales funnels.
* Strong negotiation and relationship-building skills with influencers/affiliates.
* Data-driven, entrepreneurial, and comfortable working in a fast-paced, high-growth environment.
Benefits
* Casual dress
* Employee Assistance Programme
* Regular social events including summer & end of year parties
* Spontaneous employee well-being treats
* Vouchers at Christmas to shop with F&F
* Private medical insurance with Vitality health with various benefits including discounts on a gym membership
Job function
* Sales and Business Development
* Industries: Retail
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