1. This role will shape the customer marketing strategy for their propositions
2. Exciting, high growth consumer finance business
About Our Client
The client are a a high growth, customer-centric financial services firm who are growing their customer strategy and proposition function.They are looking to hire a Strategy Manager who will be central in shaping and guiding how the business delivers for customers at a strategic level.This role will focus on the "what" ensuring the brand strategy and customer propositions are aligned and meaningful.
Job Description
Key responsibilities of the strategy manager:The role will support two core areas:
3. Customer Propositions & PositioningShape customer propositions by applying a strong understanding of the brand.Ensure positioning resonates with different customer groups.Use insight to refine propositions and customer experiences over time.
4. Brand Strategy (Customer Focus)Manage and deliver the brand strategy for customers.Bring the brand to life in a way that helps customers understand and connect with it.Use insights from brand activations to evolve how the brand is positioned.
What this role is not:This is not a traditional Brand Manager role. It will not:
5. Create new brands or branding.
6. Own brand guidelines, governance, or design systems.
7. Work across multiple brands.
Instead, the focus is on using brand strategy and customer insight to guide Marketing, Propositions & Customer Strategy.
The Successful Applicant
The successful candidate:
8. Proven experience in customer strategy, propositions, or brand strategy.
9. Strong ability to translate brand insight into actionable customer strategies.
10. Experience working with cross-functional marketing or proposition teams.
11. Excellent communication and influencing skills.
12. Strategic thinker with the ability to simplify complex ideas.
What's on Offer
Competitive