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Head of sales

Wirral
Willcox Matthews
Head of sales
Posted: 1 April
Offer description

Job Title: Head of Commercial Growth

Salary: £65,000 - £80,000 + Bonus + Benefits

Location: Wirral (UK-wide travel)

Overview

Willcox Matthews are exclusively retained by a well-established, healthcare technology manufacturer as they look to strengthen their commercial team with the appointment of a Head of Commercial Growth.

The business delivers clinical technology solutions into hospitals, supporting frontline staff with tools that improve efficiency, workflow and patient care - including mobile workstations, mounting systems and point-of-care IT solutions.


This is a key, high-priority hire and a critical appointment for the next phase of the company’s growth. This role sits between a hands-on sales leader and a strategic commercial driver - ideal for someone stepping up from Sales Manager/Senior Sales Manager level or already operating at National level.

The Opportunity:

The company has a strong reputation, established NHS relationships, and a credible product portfolio. The next phase of growth requires:

* Greater consistency in sales execution
* Improved pipeline quality and forecasting
* Stronger leadership and coaching across the sales team
* A more structured and disciplined commercial approach

Key Responsibilities:

Sales Leadership & Performance

* Drive revenue growth across NHS and private healthcare accounts
* Lead from the front in key accounts and strategic opportunities
* Improve pipeline visibility, forecasting accuracy and deal conversion

Team Development

* Coach, mentor and develop a team of sales professionals
* Support the progression of high-potential individuals
* Build a high-performance, accountable sales culture


Commercial Execution

* Implement structured sales processes and cadence
* Improve pricing discipline and margin performance
* Ensure consistency in approach across regions


Customer & Market Engagement

* Build strong relationships with clinicians, procurement and stakeholders
* Support product positioning and market development
* Identify new business opportunities and growth areas

What Success Looks Like:

* Increased adoption of solutions across NHS and private healthcare customers
* Improved pipeline visibility and forecasting accuracy
* Stronger sales team capability and consistency
* Growth in both new business and existing accounts

Candidate Profile:

* Proven track record in healthcare, MedTech, or healthcare IT sales
* Experience managing or mentoring sales teams
* Strong understanding of NHS structures, procurement and stakeholder engagement
* Ability to sell solutions (not just products) into complex environments
* Comfortable engaging with clinicians, procurement and operational stakeholders
* Likely background: Regional Sales Manager, Senior Sales Manager or National Sales Manager

Why Apply?

* Opportunity to step into a visible, high-impact leadership role
* Join a business with strong foundations and clear growth plans
* Genuine ability to shape the sales function and team

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