Hospitality General Manager
(Story of Emily Visitor Attraction, UK)
The Story of Emily is a nationally significant heritage visitor attraction and cultural destination in Cornwall, part of the Babylonstoren and The Newt group. The General Manager is responsible for the overall leadership, performance, sustainability, and public standing of the business.
This is a senior leadership role combining commercial management, heritage stewardship, hospitality excellence, and community representation.
Purpose of the role:
To lead The Story of Emily as a sustainable, high-quality heritage and hospitality business, delivering its cultural mission, financial performance, and long-term growth through strong strategy, disciplined execution, and outstanding people leadership.
Requirements and Responsibilities:
- Must be fluent in English and Afrikaans
- Must hold a relevant bachelor's degree
- Accommodation and sponsorship assistance is available for the right candidate
1. Strategy, Planning & Delivery
•Lead the creation and delivery of the site's strategy through the annual business planning and budgeting process.
•Translate long-term objectives into clear operational plans, capital programmes, and growth initiatives.
•Ensure all departments are aligned behind the agreed business plan and performance targets.
2. Financial Leadership & Governance
•Full ownership of the site P&L, including revenue, cost control, margin, and investment decisions.
•Ensure decisions are made within the framework of good financial governance, risk management, and accountability.
•Oversee pricing, staffing models, and capital investment to maximise long-term sustainability.
3. Operations & Guest Experience
•Overall leadership of all site operations including:
oVisitor experience (Rectory, War Rooms, exhibitions, hosting)
oRestaurant, retail and events
oGrounds, gardens, and estate presentation
oTechnical and exhibition systems
•Ensure consistently high standards of safety, reliability, storytelling, and hospitality.
4. Property & Landlord Responsibilities
•Act as landlord for all properties on site, including staff accommodation and rental properties.
•Ensure full legal and regulatory compliance across:
oHealth & Safety
oGas, electrical and fire compliance
oLetting and tenancy obligations
oProperty maintenance and risk management
5. People Leadership, Culture & Conflict Resolution
•Lead and develop the full management and frontline team.
•Handle dispute resolution, conflict management, and performance management to maintain a healthy, respectful and productive working culture.
•Build a high-trust leadership team capable of delivering both day-to-day operations and long-term growth.
6. Stakeholder & Shareholder Reporting
•Own the formal reporting process to senior stakeholders and shareholders.
•Provide clear, accurate and timely updates on:
oFinancial performance
oOperational health
oRisks and issues
oStrategic progress
7. External Representation & Profile
•Represent The Story of Emily at:
oLocal, national and international conferences
oIndustry events and awards
oCommunity and heritage forums
•Deliver presentations to interest groups, media, and partners for promotional and educational purposes.
•Act as the public face of the attraction with:
oLocal government
oCommunity organisations
oTourism bodies
oAwards and heritage institutions
8. Partnerships & Reputation
•Build and manage relationships with:
oLocal councils and tourism organisations
oCommunity groups
oCultural and heritage bodies
oSuppliers, sponsors and partners
•Protect and enhance the reputation, credibility, and national profile of The Story of Emily.
Remuneration:
•Relocation and arrangement of working permit included.
•A competitive annual package.
•International travel opportunities.
•Links to follow for more detail : &