Mass Participation and Events Fundraising Lead
Position: CE405 Mass Participation Lead
Location: Home-based, UK Nationwide. Frequent travel required.
Hours: Full-time, 35 hours per week
Salary: Circa £49,000 per annum (inner London weighting £3,950 per annum/pro rata or outer London weighting £2,457 per annum/pro rata may be applied in accordance with where you live)
Contract: Permanent
Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax‑free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.
Closing Date: 5 June 2026 Midnight
Interview Date: 16 and 17 June 2026. Interviews will be held via video conferencing.
The Role
Reporting to the Head of Regional Fundraising, this is an exciting role leading an ambitious vision for this area of the team. Worth currently over £2m annually, the charity is looking to grow its income from third‑party and owned products and events.
You will provide strategic leadership to the Mass Participation team (2 direct reports and accountability for a further 6) as well as playing an active leadership role across the Regional Fundraising Team and Mass Engagement department, contributing to the wider directorate goals and objectives.
You will be an innovative thinker with the ability to review the existing programme, the wider market environment and identify opportunities for supporter acquisition, engagement, and retention. You will oversee a customer‑centric approach where supporters receive an outstanding experience and feel proud of their continued contribution.
Key responsibilities will include:
* Developing strategy for events and mass participation products
* New fundraising product development
* Strategic leadership of a geographically dispersed team, embedding a culture of high performance
* Setting meaningful income and expenditure budgets and being able to accurately re‑forecast putting action plans in place to mitigate shortfalls.
About You
We are looking for someone with experience of:
* Delivering targets with successful outcomes.
* Developing strategy for events and mass participation products.
* Project planning and problem solving.
* Delivering formal presentations and public speaking.
* Budget development, planning and forecasting and an understanding of risk, mitigation and contingency planning.
* Achieving annual income and expenditure targets.
* Recruiting, managing, motivating, developing and training staff and/or volunteers.
* Analysing and interpreting data.
You will need a full driving licence and own vehicle (or can demonstrate that you meet the travel requirements of the role which include travelling extensively across the region/country).
To fulfil the role, you must be a resident of the UK and have the right to work in the UK.
Equality and Diversity
We are a Disability Confident employer, the organisation is making great progress focusing on flexible working, reasonable adjustments and access to work. The charity has a variety of staff network groups and is committed to continuously improving diversity and inclusion efforts. If you have questions, or access needs, we’re happy to discuss any support and adjustments we can make throughout the recruitment process so that you’re able to contribute your best in a way that meets your needs.
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