Overview
Dental Cover. This role reports to the Head of Marketing and is part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position is full‑time (40 hours per week) with at least 6 hours of crossover between 8 am‑5 pm GMT+10 (Brisbane, Australia).
Key Responsibilities
* Strategic Campaign Development – develop and execute paid search strategies aligned with business goals to increase member acquisition for dental cover products across Google, Bing and other relevant search platforms.
* Paid social campaign development and execution to acquire new members and retain existing ones across Facebook, Instagram, TikTok, YouTube and other relevant channels.
* PPC campaign optimisation – continuously monitor, analyse and optimise campaigns to maximise ROI, improve click‑through rates and reduce cost per acquisition. This includes optimising targeting options, ad placements and bidding strategies.
* Keyword research – conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy and landing page optimisation to enhance performance across all advertising channels.
* Complete funnel ownership – develop ideas for generating leads and revenue through targeted top, middle & bottom of the funnel campaigns. Maintain a 360 view of the funnel, tracking everything from impressions to conversions on a daily basis. Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
* Budget management – effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels.
* Testing and experimentation – develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning. Coordinate A/B testing of ad copy, creative and bidding strategies to identify high‑performing variations.
* Performance reporting – generate regular reports on key PPC and paid social metrics. Provide actionable insights and recommendations based on data analysis to drive continuous improvement.
* New platform exploration – hunt for new opportunities across paid platforms and channels to sustain and accelerate growth.
* Collaboration – work closely with stakeholders (design, content, IT, SEO and Growth Marketing) to align performance marketing strategies with organic search initiatives and overall marketing programs.
Qualifications
* Extensive experience and evidence of achieving exceptional results with paid platforms like Google Ads, Meta Ads and other paid social platforms.
* Demonstrated success running Google Ads and Meta Ads is a must.
* Analytical, strategic and creative mindset when the role requires it.
* A growth mindset – embraces challenge, learns from feedback and continuously seeks improvement.
* Perfectly spoken & written English.
* Highest integrity.
Benefits
* 100% Remote – work from anywhere.
* Full‑time Position – stable and consistent work schedule.
* Similar Time Zone – work seamlessly with a team in a compatible time zone.
* Established Company – nearly 20‑year‑old successful and growing organisation.
* National Presence – part of a national Australian company.
* Meaningful Work – contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
* Top‑Tier Leadership & Team – collaborate with A‑level leadership and talent.
* Excellent Culture – positive and supportive work environment.
Smiley is a national digital health company with almost 20 years in the industry, providing Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
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