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Brand copywriter – creative campaigns & voice

High Wycombe
Buckinghamshire New University
Copywriter
Posted: 20h ago
Offer description

Full Time (37hrs per week) - Permanent - High Wycombe Campus & Hybrid

Salary - £33,951 - £37,694 per annum

At Buckinghamshire New University, were not trying to fit in with the higher education status quo. Were challenging it. Were doing things differently - because our students, our staff, and our world need us to.

Its an exciting moment to join us. Were boldly reimagining what a university can be: a place rooted in social mobility, a community where difference is celebrated, and an institution that empowers people to become more than they thought possible - and our Creative team is absolutely central to that mission. We are looking for a brilliant copywriter with a sharp eye and standout writing skills to help drive integrated campaigns that attract, convert and retain students.

Our University’s DRIVE values are at the heart of all that we do. We are united in being dynamic, responsible, inclusive, visionary and empowering to ensure that we provide the best experience to our learners and offer excellent service to our partners and to each other as colleagues. Our commitment to these values is unwavering and they are central to our mission.

So, if youre ready to stand for something bigger than yourself, join a Marketing team on a mission, and help build a university where everyone belongs and everyone thrives - this might just be your moment.

Join us. Be bold. Be different. Be BNU.

What We Offer

* a generous holiday entitlement (30 days per annum, plus bank holidays & closure days)
* hybrid working (dependent on business needs)
* training & development support opportunities
* contributory pension scheme
* discounted gym membership for our on-site gym
* a range of staff discounts with major retailers.

Please click here to see our wide range of benefits available for employees.

Please click here for our behavioural based interview question bank.

Please click here to view our employee handbook.

If you have the qualities and attributes representative of the University’s values and ambition, we would be delighted to hear from you.

For further information about this role please contact Bryan.Marshe@bnu.ac.uk

All applications are to be made in full and online.

BNU is proud to have a diverse community and a strong track record of diversity, equity and inclusion. We are committed to promoting an inclusive and diverse workplace and aim to continue building an environment where everyone thrives and can be themselves. We therefore particularly encourage applications from candidates who are likely to be underrepresented in BNU’s workforce. These include people from global majority backgrounds, people with disabilities, and LGBTQI+ people, particularly in more senior roles.

Please let us know if you require any adjustments or support during the recruitment process. We are happy to discuss any reasonable adjustments that would enable you to perform to the best of your abilities in your role. Please reach out to Sophie.Payne@bucks.ac.uk if you have any specific needs or if you would like more information on how we can support you

We ensure that our interview/shortlisting Chairs complete the relevant e-learning and/or inclusive recruitment training.

Closing Date: 17th April 2026

Interview Date: W/C 27th April 2026

If you are successful in securing an interview for the role, you will be required to provide proof of eligibility to work in the UK.

Due to the salary of this role we may be unable to provide visa sponsorship for the successful candidate unless its through a new entrant route which will need to be determined at offer stage based on RTW status

BNU is a Disability Confident employer and as such you will be given the opportunity to declare a disability as part of the application process.

Job Description

Job Title: Copywriter

College/Directorate: Brand, Communications & Marketing

Grade: F

Location: High Wycombe Campus and hybrid

Hours: 37

Responsible to: Senior Creative Lead

Responsible for: N/A

Job Purpose

To champion the Universitys creative vision and solidify it’s new brand identity, this role requires exceptional writing and storytelling skills. You will be a vital member of the in-house creative agency, focusing on external marketing efforts for diverse audiences. This position involves inspiring and managing all BNU copy, promoting an innovative and collaborative culture, and delivering narratives that enhance institutional reputation and support strategic goals.

A key part of the role is to implement an inclusive approach, fostering a university community where everyone is empowered to be their authentic self.

Main Duties & Responsibilities Of The Role

* Checking briefs from clients to ensure that the scope of the project is clearly defined and the outcome is identified
* Deliver copy with clarity; on brand; for all digital channels, websites, emails, socials and print.
* Act as a tone of voice guardian in collaboration with senior marketing and communication leads, providing consistency.
* Understand target audiences, industry trends, and client products to tailor messaging.
* Ensure compliance with copyright laws, brand guidelines, accessibility standards, and legal requirements across all creative outputs.
* Proof-reading content for spelling/grammar and incorporating SEO techniques to improve organic traffic.
* Build strong working relationships with all key internal and external stakeholders.
* Exceptional command of grammar, spelling, and tone.
* Ability to brainstorm original ideas and concepts, providing recommendations.
* Comply with relevant legislative and other requirements (e.g., the Data Protection Act 2018 and GDPR; Health and Safety; UKVI; and Equality and Diversity) in all working practices.
* Such other duties temporarily or on a continuing basis, as may reasonably be required.

PERSON SPECIFICATION - Essential Criteria Only

A = Application T = Test I = Interview

Education, Qualifications & Training

Means of Testing

Bachelor’s degree in English, Communications, Journalism, a related field or equivalent professional experience.

A

Professional copywriting experience in-house or agency

A

Knowledge & Experience

Strong background in creating social-first content across Twitter/X, Meta, Instagram, LinkedIn and other channels

A/I

Demonstrated ability to write clear and engaging content for a variety of digital products and platforms

A/I

Ability to simplify complex ideas into impactful copy

A/I

Organised and able to deliver on deadlines with attention to detail

A/I

Skills

Proficient in the use of Microsoft tools

A/I

Effective, collaborative communication skills

A/I

Proactive can-do attitude, a real team player

A/I

Ability to manage and prioritise (with the help of the team) multiple projects and deadlines

A/I

Special Requirements

n/a

BEHAVIOURAL INDICATORS

The BNU Behaviours Framework (BBF) Is a Framework For All University Staff That Sets Out The Key Behaviours That Exemplify The DRIVE Values And Ethos Of The University. The Three Key Behavioural Indicators For This Post Are As Follows

Achieving results

Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.

Working together

Working collaboratively and across boundaries with others in order to achieve objectives. Recognising and valuing the different cntributions people bring to this process.

Achieving results

Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.


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