Your newpany
Hays are working exclusively with a growing manufacturingpany based in Dungannon. The business blends long-standing customer relationships with a modern, innovation-led approach to manufacturing. As part of a key investment in growth, thepany is bringing marketing in-house for the first time.
Your new role
As Marketing Lead, you will take ownership of the brand and digital presence, building a practical marketing function that supports a relationship-led sales team and drives stronger inbound enquiries. This is a broad, hands-on role, and you will work closely with senior stakeholders and spend time on-site capturing the real story behind the people, the product, and the innovation.
Key responsibilities will include:
•Leading the redevelopment of the website, then conducting ongoing content and improvements.
• Building simple, effective inbound lead generation, including web forms, landing pages, and conversion-focused content.
• Creating and coordinating content that shows real-world impact, including case studies, customer stories, photography, and video.
• Developing sales enablement collateral that supports a relationship-led sales approach.
• Ensuring consistent brand messaging and positioning across all channels
• Organising and managing marketing activities, campaigns, and content schedules
• Supporting internalmunications that strengthen culture, safety, and inclusion.
What you'll need to succeed
To be successful in this role, you will bring:
• Proven experience in a broad marketing role, with accountability for both strategy and delivery.
• Strong digital fundamentals, with confidence in improving websites and turning traffic into enquiries.
• A practical, content-led mindset, with a track record of turning real stories intopelling assets.
• Strong stakeholder management skills, with the ability to influence, bring clarity, and keep momentum.
• Confidence working autonomously as a standalone hire, while knowing when to pull others in.
• Willingness to travel occasionally to local sites for content.
Experience in manufacturing, construction, or a B2B product environment will be beneficial.
What you'll get in return
• The opportunity to build and shape an in-house marketing function from the ground up.
• High visibility and real ownership, with direct impact on brand, website performance, and lead generation.
• Salary guidance of £35,000, plus pension, with flexibility available for the right person.
• Working hours with flexibility around start and finish times, with hybrid working open for discussion.