Communications, Engagement and Advocacy Manager
Communications, Engagement and Advocacy Manager
RESPONSIBLE TO: Director of Communications and Engagement
Homebased with a requirement for national travel
The Road Safety Trust is one of the largest independent grant-giving charities in the UK dedicated to enhancing road safety. The Trust focuses on funding research and practical interventions aimed at reducing accidents and improving safety for all road users.
The Road Safety Trust is the sole member of its wholly owned trading subsidiary company (UKROEd) which operates the National Driver Offender Retraining Scheme (NDORS). Surpluses from UKROEd are gifted to the Trust each year, enabling the continuous support of various road safety projects and research grants.
The Road Safety Trust values and respects each individual employee, client and customer and is committed to promoting equal opportunities throughout its workforce and board. As such, all relevant applicants will receive consideration for employment without regard to age, race, sex, gender reassignment, marital status, disability, or pregnancy status.
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To lead the day-to-day delivery of the Trusts communications, advocacy and engagement work, ensuring our profile, influence and impact continue to grow. The role provides operational leadership across media, content, campaigns, events and stakeholder engagement, while supporting senior colleagues in positioning the Trust as a trusted voice in road safety.
The Manager will ensure consistency, timeliness and quality across the Trusts communications channels and advocacy activities, while the Director retains responsibility for strategy, sign-off, risk and high-level representation.
Strategic Communications
Deliver high-quality communications across media, digital and print channels
Act as first point of contact for media enquiries, escalating high-risk issues to the Director
Monitor coverage and reputation, liaising with external PR suppliers as needed
Advocacy and Influence
Lead a programme of strategic advocacy to advance the Trusts policy interests and funding priorities
Monitor national policy, legislation and debate across road safety, policing, transport and public health, providing timely briefings
Draft policy statements and submissions in partnership with the Grants & Impact team
Maintain stakeholder records and support routine engagement
Support the Director and CEO in positioning the Trust as an authoritative voice in public discourse
Organise Trust representation at external events, forums and policy roundtables
Support grantees and partners to promote outcomes from funded projects
Communications Delivery
Lead content planning and scheduling across web, email, social, and print working with the Digital Content Producer
Produce the Trusts newsletters, website content, social media posts, and bulletins
Ensure brand consistency, accessibility and quality assurance of output
Contract and Supplier Support
PR, dissemination partners)
Work closely with the Digital Content Producer and other colleagues to publish timely, engaging content
Contribute to cross-team projects and represent the Communications and Engagement function internally
Communications, Engagement & Advocacy Manager
Strong experience in communications, public affairs or advocacy roles within charity, public or policy settings
Knowledge of road safety, public health, transport or criminal justice policy
Familiarity with media monitoring tools (e.g. Onclusive), CRM and stakeholder engagement systems
Understanding of digital publishing, social media engagement and basic design workflows
Excellent writing and editing skills, adaptable across formats (press releases, newsletters, web, policy papers etc.)
Ability to manage multiple deadlines and balance delivery with quality
Strong organisational and project management skills