Posted: 8 June
The role
JOB SUMMARY
Storyblok is seeking a highly skilled Senior PR & Comms Specialist who excels at media relations and storytelling. You will be responsible for building relationships with and pitching stories to UK/European journalists, creators, podcasters, and influencers who cover how content is changing in the AI-driven content era and how brands can adapt and succeed.
ESSENTIAL JOB FUNCTIONS
- Create and identify newsworthy stories that position Storyblok as a thought leader in the content and CMS spaces
- Write and edit press releases, pitches, and thought leadership articles tailored towards our audience of developers, marketers, and executives
- Secure impactful press coverage by UK/European journalists, creators, podcasters, and influencers
- Support our storytelling worldwide by securing impactful press coverage in other countries, as needed
- Enable the team to get the most value out of press coverage in sales conversations and marketing campaigns
- Support our social media channels by crafting engaging content
- Represent Storyblok by participating in relevant online communities
- Report on the results and impact of PR & Comms activities on a variety of metrics, including AI search visibility
EDUCATION AND EXPERIENCE
- Minimum of 4 years of experience working on PR and media relations for technical B2B SaaS companies
- Proven track record of pitching and securing top-tier press coverage in business/technology/trade press, broadcast media, and podcasts in the US and beyond
- Excellent writing, editing, and storytelling skills
- Experience writing engaging press releases, thought leadership articles, and social media posts
PROFESSIONAL COMPETENCIES
- Strong knowledge of the technology industry combined with the ability to communicate about it as an expert to developer, marketer, and executive audiences
- Understanding of the CMS market and familiarity with the concepts and platforms is a big advantage
- Detail-oriented, analytical, self-motivated, and an excellent collaborator
