Job Title – Solutions Marketing Senior Specialist – Mature Assets Solutions, Emissions Abatement & Sustainability Advisory
As a Solutions Marketing Senior Specialist – Mature Assets Solutions (MAS), Emissions Abatement & Sustainability Advisory, you will play a critical role within the Commercial & Technology Marketing (CTM) Center of Experience. You will translate Baker Hughes’ integrated capabilities—spanning technology, services, digital, and advisory—into compelling, customer‑centric solution narratives. You will support two major enterprise priorities: (1) New Energy & Sustainability, including CCUS, Hydrogen, Geothermal, Clean Power, Emissions Abatement, and Sustainability Advisory; (2) Mature Assets Solutions, enabling customers to extend asset life, reduce emissions, optimize performance, and manage late‑life operations through repurposing and decommissioning.
Mature Assets, Emissions Abatement & Sustainability Advisory Solutions Positioning
* Develop and maintain solution‑level value propositions aligned to Baker Hughes’ enterprise strategy.
* Translate complex technical, regulatory, and operational challenges into customer‑centric, outcome‑driven narratives.
* Position MAS, Emissions Abatement, and Sustainability Advisory as integrated, scalable portfolios supporting full asset and project lifecycles.
Alignment to Enterprise Solutions Strategy
* Execute solutions marketing in alignment with enterprise frameworks and strategic priorities.
* Ensure messaging reinforces Baker Hughes’ enterprise narrative and sustainability commitments.
* Provide market insight on customer maturity, regulatory drivers, emissions economics, and asset lifecycle considerations.
Buyer‑and Use‑Case‑Focused Messaging
* Develop persona‑based messaging for operators, asset managers, ESG leaders, engineering and operations leaders, regulators, and executive decision‑makers.
* Frame offerings around real customer use cases such as late‑life optimization, emissions reduction, operational efficiency, asset repurposing, and decommissioning readiness.
* Support consistent storytelling across the customer journey—from diagnostics and advisory through execution and long‑term optimization.
Go‑to‑Market & Sales Enablement
* Create sales‑ready enablement assets including solution briefs, value plays, use cases, pitch narratives, and competitive positioning.
* Enable commercial teams to lead consultative, solutions‑oriented conversations centered on outcomes, risk reduction, and lifecycle value.
* Support regional and market adaptation of solutions messaging in collaboration with commercial, regional marketing, and communications teams.
Cross‑Functional Collaboration
* Partner with technology, services, digital, sustainability advisory, engineering, and commercial teams to ensure technical accuracy and credibility.
* Act as an embedded team member across MAS, emissions abatement, and sustainability advisory workstreams to drive integrated marketing programs.
* Act as a bridge between technical experts and market‑facing teams, translating complexity into compelling, customer‑ready content.
* Collaborate with other Solutions Marketing specialists to ensure consistency across New Energy, Industrial Adjacencies, Digital, and enterprise solutions positioning.
* Work with Brand, Commercial Marketing, and Public & Media Relations CoEs to activate integrated campaigns and thought leadership.
Qualifications
* 6–8+ years of experience in solutions marketing, B2B marketing, commercial strategy, or strategic communications within energy, industrial, or technology‑driven sectors.
* Experience supporting complex, multi‑technology solutions, services‑led portfolios, or asset‑centric offerings.
* Strong ability to translate technical, regulatory, and operational complexity into clear value narratives.
* Experience operating in global, matrixed organizations.
* Experience using multi‑channel marketing to deliver unified messaging across campaigns, enablement, events, and digital platforms.
Key Skills & Competencies
* Solutions and enterprise marketing strategy
* Mature assets, emissions abatement, and sustainability storytelling
* Commercialization and go‑to‑market execution
* Portfolio thinking and operational discipline
* Excellent written and verbal communication
* Strong stakeholder influence across matrixed environments
* Ability to balance governance with hands‑on execution
* Understanding of asset lifecycles and customer decision journeys
* Continuous improvement mindset with strong analytical orientation
* Commitment to leveraging digital and AI tools in daily work
Benefits
* Contemporary work‑life balance policies and wellbeing programs
* Comprehensive private medical care
* Life insurance and disability coverage
* Tailored financial programs
* Education assistance
* Generous parental leave
* Mental health resources
* Dependent care support
* Additional voluntary benefits
You will be eligible to participate in company‑sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
Baker Hughes internal title for this role is: Communications Senior Specialist – Customer/Marketing Comm
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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