Location of role Oxford, UK, Zug, Switzerland
Department Commercial
Key Responsibilities The Senior Director of Marketing (Europe) is accountable for shaping and steering the European marketing strategy, delivering sustained competitive performance across Europe and ensuring flawless execution of the European marketing strategy.
We are looking for a results-driven individual to build and lead the marketing function across Europe. This role requires an influential, visionary leader who delivers measurable results while inspiring and directing cross-functional teams toward long-term success. You will lead the development and evolution of the European marketing strategy for our next-generation immuno-oncology product and serve as a strategic advisor to senior leadership, ensuring Europe plays a defining role in global decision-making. We seek a proactive individual with the mandate, credentials, and passion to both act and advise.
Key Responsibilities
Leadership & Performance
* Build, lead, inspire, and elevate a high‑performing team of European marketing, setting strategic priorities, ensuring clarity on outcomes, and building capabilities for long‑term organizational success.
* Provide leadership across multiple functional areas, influencing broader company direction beyond the immediate marketing team.
Strategic Execution & Impact
* Develop, pressure‑test, and execute a robust multi‑year European marketing strategy, anticipating industry shifts and enabling the region to outperform competitors.
* Translate enterprise objectives into actionable regional strategies with significant impact on company performance.
Launch Leadership
* Oversee and direct the European brand plan and commercial execution strategy for the potential cutaneous melanoma launch, ensuring readiness across markets and alignment on all activities to deliver maximum impact and ROI.
Global & Regional Influence
* Act as the European Commercial voice within the Global Product Team, influencing global strategy, evidence generation priorities, and lifecycle plans based on regional insights.
* Lead collaboration across multiple global and regional functional areas to ensure alignment with long‑range portfolio objectives.
Cross‑Functional Leadership
* Partner with Medical Affairs, Market Access, Regulatory, and other internal stakeholders at a senior level to ensure cohesive preparation and execution of the European strategy.
Sales Growth
* Shape and implement strategies and tactics that directly drive sales growth and market share, with a relentless focus on performance metrics.
Opportunity Development
* Identify, evaluate and quantify medium‑ and long‑term opportunities for the brand, creating compelling business cases that support senior leadership investment decisions and growth.
Customer Insight Generation
* Generate actionable customer insights through market research and direct engagement with KOLs, HCPs, and others, and integrate them into forward‑looking strategic decisions for commercial and clinical development.
Performance, KPIs & Governance
* Set, track, and communicate performance KPIs at regional and country level, using data‑driven insights to guide senior leadership discussions and continuous improvement.
* Proactively anticipate performance risks and lead mitigation strategies across functional areas.
Peer‑to‑Peer and Congress Excellence
* Drive high‑impact peer‑to‑peer initiatives and lead a best‑in‑class congress strategy, maximizing engagement and brand visibility.
Agency and Resource Management
* Provide senior oversight for agency partnerships, ensuring strategic alignment, operational excellence, and optimal resource allocation.
* Shape regional budget priorities and provide input into global commercial resource planning.
Compliance and Integrity
* Ensure all customer‑facing activities are fully compliant with EFPIA, ABPI, Immunocore SOPs, and local regulations, maintaining the highest standards of integrity and documentation.
Market Engagement
* Represent the company at major European and global congresses to engage with key customers and drive commercial performance, serving as a key ambassador for the brand and the organization.
Experience & Knowledge
* Minimum 15 years of relevant experience in the pharmaceutical/biotech industry.
* Oncology launch and commercialisation experience; Rare/Orphan experience also desired.
* Bachelor’s Degree required, Master’s Degree preferred.
* Demonstrated strong strategic thinking with the ability to execute tactical plans.
* Strong relationship building, problem solving, innovative thinking, teamwork, analytical, and written/verbal communication skills.
* Curious and data‑driven mindset, constantly questioning assumptions and working with a sense of urgency to enable the delivery of the best care to patients with cancer.
* Collaborative with a strong desire to partner internally and externally to achieve shared goals.
* Strong managing complexity and multiple competing priorities.
* Ability to lead, influence, and work in a complex and cross‑functional environment regardless of reporting structure.
* Ability to positively connect across multiple stakeholders, including experience of working with KOLs in multiple countries.
* Excellent communication and presentation skills to interface with external stakeholders, cross‑functional partners, alliance partners, and senior management.
* Understanding of external laws, codes and company policies that apply to the healthcare industry (AFPIA, ABPI).
* Demonstrated experience of third‑party agency management. Managing multiple vendor projects with timelines and budget.
* Fluent spoken and written English; additional languages (in particular: German and French) beneficial.
* International travel required, including the US.
Desirable
* Experience in melanoma market.
* Strong understanding of the European oncology landscape, including market trends.
* Social and digital media experience.
* Experience of working with content management system, e.g., Veeva, with additional experience of the promotional and medical approval processes in the UK, and other European markets.
Education & Qualifications
* Degree in life sciences (or equivalent experience). Bachelor’s Degree required, Master’s Degree preferred.
* Advanced Marketing qualifications. Master’s in business administration (MBA) desirable.
IMMUNOCORE Values
At Immunocore, we recognize that our employees are our greatest asset. We value the unique contributions each person brings to our team. By embracing Science, Trust, Respect, Integrity, Diversity, and Entrepreneurship (STRIDE), we create an environment where collaboration thrives, ideas flourish, and transformative changes happen. STRIDE represents more than just letters; it embodies our shared identity and drives our mission. We are dedicated to developing breakthrough therapies that transform patients’ lives, advancing medicine, and supporting one another in these pursuits.
Immunocore is proud to be an equal opportunity employer. As such, we are committed to fostering an inclusive workplace where everyone feels valued, respected, and empowered. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law.
About the Company
Immunocore (NASDAQ: IMCR) is a pioneering, commercial‑stage T cell receptor biotechnology company whose purpose is to develop and commercialise a new generation of transformative medicines that address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry’s most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions. Focused on delivering first‑in‑class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases. We strive to create a diverse and inclusive workplace, while seeking talented individuals to work with us across the many functions that will allow us to deliver new medicines to transform the lives of patients. You will work with outstanding people who together pioneer the research, development and commercialisation of bi‑specific TCR therapies. We aim to create an environment where individual contributions and initiatives can be maximised, while fostering a culture of collaboration, based on respect and integrity. We want each individual employee to own their career, as part of high‑performing teams, and in the context of on‑the‑job and formal continuous development and training, as well as constructive feedback. We always strive to identify ways to improve what we do and how we do it, by asking questions, voicing opinions, exploring various approaches and staying connected with healthcare professionals, patients, academia and other key partners.
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