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Digital marketing specialist

Cardiff
beBee Careers
Digital marketing specialist
Posted: 21h ago
Offer description

Social Media Manager Job

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We are seeking an experienced Social Media Manager to lead our multi-platform social media presence, drive performance, engage audiences, and elevate our online identity.

This is a fantastic opportunity for someone who wants to make an impact, bring fresh ideas to the table, and take ownership of the social media strategy.

The ideal candidate will have a proven track record in paid social campaigns, content creation, and community growth, with strong skills in segmentation, retargeting strategies, and mapping customer journeys.

You will be responsible for planning, delivering, and optimising advanced paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, Reddit, TikTok, and other channels.

Your duties will include developing and growing our social media presence, maintaining a strong and consistent brand voice, creating and managing a strategic content calendar that aligns with marketing and sales objectives, and tracking performance, analysing campaign results, and sharing actionable insights with the team.

The successful candidate will have experience using design and video editing tools such as Canva and Adobe Creative Suite, with a flair for creating platform-specific, engaging content.

A strong analytical mindset, with experience using tools like Meta Ads Manager, LinkedIn Campaign Manager, and other performance analytics platforms, is essential.

You will also need to stay up-to-date with trends and technology to keep social strategies current and effective, using A/B testing and audience targeting to optimise campaigns.

Aligning social media efforts with wider marketing strategies, including SEO, paid media, and content marketing, while managing budgets to maximise ROI, is a key aspect of this role.

* Plan, deliver, and optimise advanced paid social campaigns across platforms.
* Develop and grow social media presence, maintaining a strong and consistent brand voice.
* Create and manage a strategic content calendar that aligns with marketing and sales objectives.
* Produce engaging image and video content tailored for both paid and organic channels.
* Track performance, analyse campaign results, and share actionable insights with the team.
* Stay up-to-date with trends and technology to keep social strategies current and effective.
* Align social media efforts with wider marketing strategies.

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