We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…
A bit about the role…
Take ownership of the end-to-end planning of integrated campaigns within your assigned product vertical, working with cross-functional teams to deliver consumer centric strategies, engaging creative solutions and flawless execution that directly contributes to the product line's performance. As Campaign Planner, you are a heartbeat of in-market delivery, ensuring campaigns are coordinated with precision and clarity to translate marketing strategies into real-world impact.
What you’ll be doing…
* Support the delivery of integrated game campaigns for Fixed Prize Games (Set for Life, Thunderball and seasonal cross -portfolio initiatives) every year.
* Develop optimum end-to-end campaign project plans:
* Aligning all stakeholders along the way to key timings and outputs
* Identifying and planning around inter-dependencies
* Troubleshooting and replanning
* Proactively identify and flag execution risks and work cross-functionally to resolve them.
* Delivering campaigns to market on-time and to budget through careful stakeholder management
* Effectively facilitate the delivery of the key outputs during the campaign development process, including campaign strategy, creative platform, channel activation plans, creative requirements and creative toolkits
* Managing final sign-off of internal creative hub output (production and digital files) in accordance with the campaign development process
* Managing internal and external stakeholders (clients, agencies and suppliers)
* Champion process improvements, capturing and applying lessons learnt to future campaigns
* Lead post-activation reviews, tracking execution quality, timing, and visibility.
* Capture feedback from agencies, retailers, and internal teams — identifying lessons and opportunities for improvement.
* Drive continuous improvement by refining planning processes and raising executional standards.
What experience we’re looking for…
* Project Management - proven experience delivering multi-channel campaigns: developing timing plans, identifying interdependencies, highlighting delays and implications, ability to juggle shifting priorities, facilitation of cross functional working and briefing, defining working processes and signoffs.
* Digital Production & Digital Champion - experienced in the project management of rich media and standard display campaigns: working with digital performance teams, publishers and digital designers to brief digital creative development and builds.
* Print Production - understanding of artwork and print production processes and timings.
* Cross-functional working - has significant experience in managing cross functional teams (upwards, sideways and downwards in the delivery of integrated campaigns) by keeping the team on track and identifying key decisions (what and when).
* Campaign Process - extensive experience driving activity through an end-to-end campaign development process to deliver integrated, through-the-line campaigns, on time and to budget. Has a good understanding of the cross-functional process between clients and agencies to develop campaign strategies and creative output.
* Creative experience - working collaboratively with creative agencies and briefing internal creative studios. Proven conceptual knowledge of a breadth of creative disciplines including design, content development and front-end development across print, retail, online and digital to manage complex deliveries and/or identify and implement alternative delivery solutions.
* Budget Management/Commercial Astuteness - previous experience in managing budgets and understanding the importance of commercial delivery.
* Evaluation - can draw]]>