As a Growth Marketing Manager, based in Central London, you will play a key role in delivering measurable marketing impact across digital channels, martech operations, and demand generation activity.
This is a hands‑on role that combines tactical execution with strategic judgement. You'll ensure that brand, product, and sales narratives are executed effectively across digital‑first channels, acting as the link between strategy, martech, creative, and delivery.
You will thrive in a fast‑moving environment where creativity, commercial thinking, and data‑driven decision‑making come together. You're someone who enjoys owning delivery end‑to‑end, adapting quickly to shifting priorities, and shipping work that performs, not just work that looks good.
This is a hybrid role based in Central London requiring 3x days in the office.
Growth Marketing Manager Responsibilities:
* Plan, execute, and optimise multi‑channel campaigns (e.g., paid media, email, ABM, events) to drive pipeline growth.
* Own day‑to‑day campaign management across digital platforms such as Google Ads and LinkedIn.
* Align campaign activity with commercial and sales objectives to generate qualified leads and accelerate opportunities.
* Manage and optimise the marketing technology stack, including automation workflows and integrations.
* Ensure lead capture, routing, and lifecycle processes are efficient, automated, and aligned with sales teams.
* Build and maintain dashboards that provide clear visibility into campaign ROI and pipeline contribution.
* Apply AI tools and methods proactively to enhance campaign performance, speed, and productivity.
* Ensure that campaigns and messaging reflect brand positioning and commercial priorities.
* Partner with senior marketing stakeholders to shape and deliver the annual marketing plan.
* Work closely with Sales, Product, and Customer teams to deliver aligned, commercially focused campaigns.
* Analyse the performance of campaigns and channels, presenting insights that clearly connect marketing activity to pipeline and revenue impact.
* Stay up to date with digital marketing trends, martech innovations, and AI developments.
Ideal Growth Marketing Manager Profile:
* 3+ years' experience in a B2B Enterprise Software or SaaS environment.
* Proven experience in hands‑on campaign execution and demand generation.
* Strong familiarity with HubSpot, paid media platforms, lead generation tools, analytics, and automation.
* A practical and proactive approach to adopting and using AI within marketing.
* Strong analytical skills with the ability to link marketing activity to business outcomes.
* Excellent communication skills and the ability to collaborate effectively across functions.
* A creative mindset combined with disciplined execution and optimisation.
* Comfortable operating in a fast‑paced, high‑growth environment.
* Experience marketing to telecoms, ecommerce, or financial services organisations is an advantage; experience in emerging markets (e.g., Africa, LATAM) is also a plus.
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